Posts Tagged ‘tire shop marketing’

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Getting Back to Basics in Automotive Repair Marketing

Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

 
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Using Key Performance Indicators in Automotive Repair Management

Tuesday, September 4, 2018 18:17

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators … Continue reading

 
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Using Automotive Repair Marketing Key Performance Indicators

Tuesday, September 4, 2018 17:34

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the … Continue reading

 
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Combatting Declining Sales in Automotive Repair

Thursday, May 31, 2018 17:10

In the automotive repair business achieving and maintaining required sales levels is an ongoing challenge. It’s always better to be proactive in this regard but unexpected circumstances can always affect the best laid of plans. An effective practice is to … Continue reading

 
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Impeding a Downturn in Auto Repair Customer Retention Rates

Tuesday, May 29, 2018 19:17

In automotive repair the customer retention rate is a measure of the percentage of customers that return for service within a given time period. For example, if a shop has one hundred customers at the beginning of the year and … Continue reading

 
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Counteracting Declining Customer Acquisition Rates in Auto Repair

Tuesday, May 29, 2018 19:11

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers … Continue reading

 
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Employing Operational Controls in Automotive Repair

Tuesday, April 24, 2018 21:08

An automotive repair operation can be a very complex environment. As volume increases so can complexity. Regardless, the primary concerns of the customer remain the same. Overall – customers want to have quality work performed on their vehicles with as … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
 
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