Posts Tagged ‘tire shop customer satisfaction’

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Four Reasons to Use Content Marketing in Automotive Repair

Friday, October 27, 2017 1:58

As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading

 
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Four Key Points on Content Marketing for Automotive Repair

Friday, October 27, 2017 1:53

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading

 
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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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4 Steps to Using Instagram in Automotive Repair

Wednesday, June 28, 2017 16:24

  Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading

 
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4 Keys to Using YouTube in Automotive Repair

Tuesday, June 27, 2017 16:46

Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading

 
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4 Keys to Using Twitter in Automotive Repair

Monday, June 26, 2017 22:05

  Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be … Continue reading

 
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FastTrak Auto Shop Manager Release 7.0 is available for general release

Monday, May 15, 2017 17:43

  Risoria Limited is proud to announce that FastTrak Auto Shop Manager Release 7.0 is available for general release. Many enhancements and new features have been added to FastTrak increasing the wide array of support capabilities. Some of the new … Continue reading

 
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Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
 
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