Posts Tagged ‘target market for auto repair shops’

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7 Keys to Sales Preparation for Automotive Repair

Sunday, January 31, 2016 2:56

In sales it’s often said that preparation is at least half the battle. The people that interact with customers in automotive repair are excellent at establishing and building relationships. Preparation in sales involves learning as much as possible about a … Continue reading

 
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4 Places to Prospect for Business Automotive Repair Customers

Wednesday, January 27, 2016 19:16

Prospecting for business customers is different than attracting consumers. Once contact has been made the process is very similar but reaching the audience and stimulating interest is quite different. Social media and the Internet play a significant role in business … Continue reading

 
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6 Ways to Prospect for Consumer Automotive Repair Business

Wednesday, January 27, 2016 19:11

Attracting business in today’s marketplace is quite different than it was 10 or even 5 years ago. The Internet is the shopping venue of choice for consumers and social media is now deeply ingrained in our culture. The impact of … Continue reading

 
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The 3 Point Automotive Repair Marketing Cycle

Sunday, January 3, 2016 1:35

  The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then … Continue reading

 
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3 Points on Earning and Retaining Business in Automotive Repair

Sunday, January 3, 2016 1:23

In automotive repair the customer perspective drives success. The customer seeks certain benefits through engaging an automotive service provider and if the marketing and sales strategies employed are effective the right target market will be reached and business will be … Continue reading

 
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3 Keys to Marketing for Business Success in Automotive Repair

Sunday, January 3, 2016 1:06

  Success in marketing comes through thoughtful application of tried and proven marketing principles. With the advent of the Internet and social media the means by which marketing messages are delivered have changed but the underlying fundamentals of marketing still … Continue reading

 
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The Automotive Repair Business Annual Check Up

Friday, October 30, 2015 21:00

  The end of the year is the time we start to look forward to the next year and develop goals and plans. Performing a check up on the state of the business will help to identify opportunities to be … Continue reading

 
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4 Keys to Market Segmentation in Automotive Repair

Friday, January 2, 2015 16:46

  Market segmentation involves dividing a target market into smaller subsets of people with common attributes and interests. There are different segmentation methods that can be employed with the ultimate goal being the development of one or more customer profiles … Continue reading

 
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4 Tips on Marketing to Selected Customer Profiles

Friday, January 2, 2015 16:43

  The purpose of market segmentation is to improve customer acquisition and retention rates thus increasing business growth and profitability. The development of target profiles allows the creation of more effective marketing messages and programs supported by a clearer picture … Continue reading

 
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5 Keys to Developing and Evaluating Target Market Profiles

Friday, January 2, 2015 16:38

  The purpose of market segmentation is the maximization of marketing program effectiveness and thus profitability. Gathering the information for segmentation purposes supports the ability to define the most desirable customer profile. With this knowledge the most desirable customer can … Continue reading

 
 
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