Posts Tagged ‘target market for auto repair shops’

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5 Ways to Improve the Automotive Repair Customer Retention Rate

Wednesday, June 29, 2016 21:35

The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention … Continue reading

 
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Achieving Continuous Growth in Automotive Repair

Friday, April 29, 2016 22:00

Continuous growth can be achieved through continuous improvement. This is true in any business. Continuous improvement rests on understanding the marketplace, knowing competitor’s strengths and weaknesses and honestly assessing your own strengths and weaknesses. Strengths and weaknesses are determined by … Continue reading

 
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Fueling Continuous Growth in Automotive Repair

Friday, April 29, 2016 21:50

Continuous improvement fosters continuous growth. Therefore continuously assessing strengths and weaknesses of yourself and your competition will support success. This requires monitoring competitors, the marketplace and your own strengths and weaknesses. All factors will change over time thus areas of … Continue reading

 
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Striving for Excellence in the Automotive Repair Business

Friday, April 29, 2016 21:45

The performance level of a business lives in the mind of the customer. Working to continuously improve on both strengths and weaknesses will result in better and better service. Also when customers see continuous improvements it affects their perception of … Continue reading

 
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5 Keys to Knowing the Competition in the Automotive Repair Business

Thursday, April 28, 2016 21:31

  Identifying competitors and determining their strengths and weaknesses is a critical factor in building the image of your business from the customer’s perspective. Their perception of your business is as they see it in relation to other alternatives. Knowing … Continue reading

 
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4 Steps to Defining Your Automotive Repair Business

Thursday, April 28, 2016 21:26

  In Automotive Repair as in any business you are defined by your customers and their perception of you. In order to define yourself look to your customer base. Identifying the demographic attributes of your customer base will provide valuable … Continue reading

 
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4 Keys to Branding in the Automotive Repair Industry

Saturday, February 27, 2016 22:38

  Branding is defined as creating the desired impression of a business or product in the customers mind. More specifically the objective of branding is to achieve a condition that when the customer thinks of the benefits provided by the … Continue reading

 
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3 Points on Personal Branding in Automotive Repair

Friday, February 26, 2016 17:14

  Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name.  For example a customer or prospective customer may think ‘Automotive … Continue reading

 
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3 Keys to Branding and the Automotive Repair Company Slogan

Friday, February 26, 2016 17:06

  A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding … Continue reading

 
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3 Tips on Branding and the Automotive Repair Shop Logo

Friday, February 26, 2016 1:37

  The business logo can be the most impactful component in a branding effort. It’s generally the most recognizable image and impression in a customer’s mind. Whatever the logo instills in a person’s mind is what they’ll think of when … Continue reading

 
 
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