Posts Tagged ‘target market for auto repair shops’

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7 Tenets of Marketing Campaigns and the Art of War

Wednesday, March 27, 2013 18:06

Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most effective marketing guides in modern times. Sun Tzu teaches us that a well-defined … Continue reading

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5 Keys to Auto Repair Sales Growth through Business Markets

Thursday, February 28, 2013 2:41

Providing auto repair services to businesses and other organizations can be a valuable source of volume sales and growth potential. The resources necessary to provide services will not vary much from those needed in the consumer market and by applying … Continue reading

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7 Tips on Providing Auto Repair Services to Organizations and Their Members

Thursday, February 28, 2013 2:01

Every organization looks for competitive advantages and ways to control costs. Businesses, churches, schools and all types of organizations have members that need their vehicles serviced. Securing business with organizations and their members can be a valuable source of volume … Continue reading

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The Power of Relationship Marketing

Tuesday, September 25, 2012 19:53

Marketing and advertising focus on eliciting a desired reaction from prospective or existing customers. When people are exposed to marketing images and information they interpret the message conveyed and absorb it based on their own understanding. Thus they formulate a … Continue reading

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Writing an Effective Marketing Plan for Tire and Auto Repair Businesses

Monday, January 2, 2012 18:37

Developing an effective marketing plan is an important part of any good company business plan. A marketing plan takes the decisions that were made in Identifying the Target Market, How to Reach them, Marketing Campaigns, Marketing Strategy and Marketing Objectives … Continue reading

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Developing an Effective Marketing Strategy

Tuesday, November 1, 2011 3:53

The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be … Continue reading

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How Auto Repair Shops Can Identify Their Target Market

Tuesday, May 10, 2011 17:22

If your auto repair shop doesn’t have a target market, it’s going to be tough to keep sales going up every year. If you’re unfamiliar with the term target market, it’s a group of customers that generally share similar traits. … Continue reading

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