Posts Tagged ‘repair shop software’

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Management and Leadership in a Small Business

Monday, April 4, 2016 1:33

Much discussion has been devoted to the difference between management and leadership. There are many ways to define these important components of business. It has been said that leaders are born but management can be learned. This writer believes that … Continue reading

 
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4 Keys to Branding in the Automotive Repair Industry

Saturday, February 27, 2016 22:38

  Branding is defined as creating the desired impression of a business or product in the customers mind. More specifically the objective of branding is to achieve a condition that when the customer thinks of the benefits provided by the … Continue reading

 
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3 Points on Personal Branding in Automotive Repair

Friday, February 26, 2016 17:14

  Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name.  For example a customer or prospective customer may think ‘Automotive … Continue reading

 
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3 Keys to Branding and the Automotive Repair Company Slogan

Friday, February 26, 2016 17:06

  A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding … Continue reading

 
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3 Tips on Branding and the Automotive Repair Shop Logo

Friday, February 26, 2016 1:37

  The business logo can be the most impactful component in a branding effort. It’s generally the most recognizable image and impression in a customer’s mind. Whatever the logo instills in a person’s mind is what they’ll think of when … Continue reading

 
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4 Keys to Branding and the Automotive Repair Business Name

Friday, February 26, 2016 1:31

Branding refers to eliciting an idea or response in the mind of the customer when encountering a business, product or person. With the advent of the Internet and social media people search for and recognize products and services differently than … Continue reading

 
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Engineering the Automotive Repair Sales Process

Sunday, January 31, 2016 23:51

The sales process is a step by step definition of the phases involved in earning business. The process is intended to define the approach to acquiring new customers but many of the phases are applicable for repeat business as well. … Continue reading

 
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3 Automotive Repair Customer Follow Up Options

Sunday, January 31, 2016 22:36

In the sales process the follow up is always stressed as being extremely important. In this context follow up refers to confirming that the customer is happy with the service they received. When viewed in terms of the purchasing decision … Continue reading

 
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4 Important Components of Completing an Automotive Repair Sale

Sunday, January 31, 2016 21:40

After presenting recommended automotive repairs and pricing to the customer the completion of the sale can be just as important as earning the sale. Once the repairs to be performed are agreed upon – the steps involving confirmation and authorization … Continue reading

 
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4 Keys to Automotive Repair Sales Presentation

Sunday, January 31, 2016 19:22

  In the context of the Sales Process presentation is focused on prospective new customers. However auto repair requirements presentation can be very similar for both new and existing customers. Service advisors are very skilled at this part of the … Continue reading

 
 
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