Posts Tagged ‘Repair Sales’

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4 Keys to Branding and the Automotive Repair Business Name

Friday, February 26, 2016 1:31

Branding refers to eliciting an idea or response in the mind of the customer when encountering a business, product or person. With the advent of the Internet and social media people search for and recognize products and services differently than … Continue reading

 
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Engineering the Automotive Repair Sales Process

Sunday, January 31, 2016 23:51

The sales process is a step by step definition of the phases involved in earning business. The process is intended to define the approach to acquiring new customers but many of the phases are applicable for repeat business as well. … Continue reading

 
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3 Automotive Repair Customer Follow Up Options

Sunday, January 31, 2016 22:36

In the sales process the follow up is always stressed as being extremely important. In this context follow up refers to confirming that the customer is happy with the service they received. When viewed in terms of the purchasing decision … Continue reading

 
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4 Important Components of Completing an Automotive Repair Sale

Sunday, January 31, 2016 21:40

After presenting recommended automotive repairs and pricing to the customer the completion of the sale can be just as important as earning the sale. Once the repairs to be performed are agreed upon – the steps involving confirmation and authorization … Continue reading

 
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4 Keys to Automotive Repair Sales Presentation

Sunday, January 31, 2016 19:22

  In the context of the Sales Process presentation is focused on prospective new customers. However auto repair requirements presentation can be very similar for both new and existing customers. Service advisors are very skilled at this part of the … Continue reading

 
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3 Points on New Customer Auto Repair Needs Assessment

Sunday, January 31, 2016 3:01

  In the automotive repair business – determining what a prospective new customer’s needs are is a critical part of the sales process. The focus of needs assessment is different when dealing with a consumer as compared to a business … Continue reading

 
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7 Keys to Sales Preparation for Automotive Repair

Sunday, January 31, 2016 2:56

In sales it’s often said that preparation is at least half the battle. The people that interact with customers in automotive repair are excellent at establishing and building relationships. Preparation in sales involves learning as much as possible about a … Continue reading

 
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4 Places to Prospect for Business Automotive Repair Customers

Wednesday, January 27, 2016 19:16

Prospecting for business customers is different than attracting consumers. Once contact has been made the process is very similar but reaching the audience and stimulating interest is quite different. Social media and the Internet play a significant role in business … Continue reading

 
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6 Ways to Prospect for Consumer Automotive Repair Business

Wednesday, January 27, 2016 19:11

Attracting business in today’s marketplace is quite different than it was 10 or even 5 years ago. The Internet is the shopping venue of choice for consumers and social media is now deeply ingrained in our culture. The impact of … Continue reading

 
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The 3 Point Automotive Repair Marketing Cycle

Sunday, January 3, 2016 1:35

  The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then … Continue reading

 
 
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