Posts Tagged ‘Repair Sales’

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Using Management Controls in Automotive Repair

Thursday, April 26, 2018 18:16

Controls are employed by management to ensure that a business is performing at the desired level. In order to apply controls it is necessary to be able to measure different areas of business activity. If it can be measured it … Continue reading

 
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Using Key Performance Indicators in Automotive Repair

Thursday, April 26, 2018 17:30

There are numerous key performance indicators that can be used to measure the performance of an automotive repair shop. Taking the measurements is the first step. In order for the measurements to be effective they must be compared to one … Continue reading

 
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The Impact of Appointment Scheduling on Automotive Repair Operations

Monday, January 29, 2018 18:31

Scheduling work in advance through appointments can have a significant impact on auto repair shop operations leading to greater efficiency, higher sales and more profits. A shop that operates primarily through walk in business will not be able to achieve … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
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Customer Retention Focused Outbound Marketing for Automotive Repair

Tuesday, January 2, 2018 19:19

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading

 
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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
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Social Selling and Relationship Building in Auto Repair

Wednesday, August 16, 2017 23:34

The greatest power in the use of social media is that of relationship building. Inbound Marketing  through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading

 
 
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