Posts Tagged ‘Repair Sales’

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8 Keys to Solution Based Marketing for Auto Repair

Wednesday, July 24, 2013 21:44

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. However, in recent … Continue reading

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7 Keys to Inbound Marketing for Auto Repair Shops

Friday, May 31, 2013 22:45

Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in … Continue reading

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6 Ways to Create Effective Content Marketing Messages

Friday, May 31, 2013 19:12

Inbound marketing is about building relationships over time by establishing trust and providing value. Content will be more effective if some simple guidelines are followed. People are pressed for time so messages must be simple and unobtrusive. Keywords should be … Continue reading

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5 Keys to Inbound Marketing Strategies for Auto Repair Shops

Thursday, May 30, 2013 15:52

Strategies for inbound marketing are similar to any other marketing campaign. The primary difference is in the marketing message and its means of delivery. The crux of inbound marketing is content sharing. The channel through which this takes place is … Continue reading

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6 Tips on Turning New Customers into Repeat Customers

Thursday, May 30, 2013 3:03

The perspective of the customer is at the heart of earning repeat business. Expectations are formed by the customer based on experiences in the relationship leading up to the purchase decision. Content sharing, interaction through social media and other inbound … Continue reading

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5 Tips on Converting Visitors to Leads for Auto Repair

Friday, May 24, 2013 18:40

Inbound marketing focuses on establishing and building relationships by providing value and developing trust. Visitors are attracted to venues such as websites and social media through marketing efforts for the purpose of creating opportunities. Conversion starts with encouraging people to … Continue reading

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6 Keys to Attracting Favorable Inbound Traffic for Auto Repair Shops

Tuesday, May 21, 2013 0:59

When employing inbound marketing techniques the objective of posting information through a given channel is to attract people that will have an interest in products and services offered. This starts with identifying the persona or profile of the target market, … Continue reading

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6 Effective Channels for Information Sharing in Auto Repair

Monday, May 13, 2013 19:00

For inbound marketing efforts to be effective messages must be delivered on topics to which the target audience directs their attention. This can vary based on the target market. The objective is to identify commonality in the interests of existing … Continue reading

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8 Keys to Focused Marketing for the Auto Repair Business

Tuesday, April 30, 2013 17:53

Focused marketing is characterized as promotion to a segment within the target market. The focus can be on various attributes such as location but the primary subject of this writing is the position of the customer in the purchase decision … Continue reading

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5 Steps to Defining Successful Sales Tactics in Auto Repair

Tuesday, April 30, 2013 17:03

The best marketing efforts in the world can be derailed by poorly defined or inconsistent sales processes. Sales tactics must be aligned with marketing strategies and employed across the organization. To define successful sales tactics a clear definition of the … Continue reading

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