Posts Tagged ‘Repair Sales’

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6 Continuous Improvement Steps for Solution Based Strategies

Thursday, August 1, 2013 0:25

Due to the fact that all aspects of the organization are impacted – solution based strategies are a continual work in progress. The most effective way to work toward maximum effectiveness is to make incremental improvements to processes, customer interaction … Continue reading

 
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6 Points on Solution Based Strategies in Auto Repair

Wednesday, July 31, 2013 1:23

Solution based selling is a methodology developed primarily in the technology industry. It’s predicated on identifying the customer’s problem(s) and developing a solution that brings the customer to the desired level of comfort. By its very nature the auto repair … Continue reading

 
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The 8 Standard Steps in the Solution Sales Process

Monday, July 29, 2013 20:27

The standard solution selling process was developed based on technology sales but closely resembles the sales process often used in auto repair. In auto repair service delivery is often referred to as the 3 Cs – meaning Concern, Cause and … Continue reading

 
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7 Mistakes to Avoid When Implementing Solution Based Strategies

Saturday, July 27, 2013 18:31

Solution based sales and marketing strategies can be very effective. However there are pitfalls that many fall into when putting strategy into practice. Inappropriate or overuse of the term ‘solution’ is the most common. This not only diminishes the effectiveness … Continue reading

 
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8 Keys to Solution Based Sales for Auto Repair

Friday, July 26, 2013 17:02

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. For example any … Continue reading

 
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8 Keys to Solution Based Marketing for Auto Repair

Wednesday, July 24, 2013 21:44

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. However, in recent … Continue reading

 
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7 Keys to Inbound Marketing for Auto Repair Shops

Friday, May 31, 2013 22:45

Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in … Continue reading

 
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6 Ways to Create Effective Content Marketing Messages

Friday, May 31, 2013 19:12

Inbound marketing is about building relationships over time by establishing trust and providing value. Content will be more effective if some simple guidelines are followed. People are pressed for time so messages must be simple and unobtrusive. Keywords should be … Continue reading

 
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5 Keys to Inbound Marketing Strategies for Auto Repair Shops

Thursday, May 30, 2013 15:52

Strategies for inbound marketing are similar to any other marketing campaign. The primary difference is in the marketing message and its means of delivery. The crux of inbound marketing is content sharing. The channel through which this takes place is … Continue reading

 
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6 Tips on Turning New Customers into Repeat Customers

Thursday, May 30, 2013 3:03

The perspective of the customer is at the heart of earning repeat business. Expectations are formed by the customer based on experiences in the relationship leading up to the purchase decision. Content sharing, interaction through social media and other inbound … Continue reading

 
 
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