Posts Tagged ‘Repair Sales’

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8 Keys to Focused Marketing for the Auto Repair Business

Tuesday, April 30, 2013 17:53

Focused marketing is characterized as promotion to a segment within the target market. The focus can be on various attributes such as location but the primary subject of this writing is the position of the customer in the purchase decision … Continue reading

 
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5 Steps to Defining Successful Sales Tactics in Auto Repair

Tuesday, April 30, 2013 17:03

The best marketing efforts in the world can be derailed by poorly defined or inconsistent sales processes. Sales tactics must be aligned with marketing strategies and employed across the organization. To define successful sales tactics a clear definition of the … Continue reading

 
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6 Steps to a Successful Customer Engagement Strategy

Monday, April 29, 2013 18:06

Customer engagement is the link between marketing and services performed. It should be given as much emphasis as promotional efforts to attract business and performance of quality vehicle repairs. A successful customer engagement strategy is based on the customer’s perspective … Continue reading

 
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5 Thoughts Elicited by Effective Marketing Messages

Saturday, April 27, 2013 18:41

An effective marketing message is an integral component of any marketing campaign. Defining the target audience and how and when to reach them are the foundation of focused marketing. Delivering a powerful message is essential to success. A well designed … Continue reading

 
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5 Steps to a Focused Marketing Strategy for Auto Repair Shops

Thursday, April 25, 2013 18:38

Focused marketing is based on maximizing the impact of advertising. The objective is to reach the members of the target market that are close to purchasing auto repair services. Identifying the members of the target audience, what services will attract … Continue reading

 
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6 Keys to Business Success and the Art of War

Sunday, March 31, 2013 21:06

Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most widely used business guides in modern times. Sun Tzu teaches us that sound … Continue reading

 
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5 Keys to Sales Tactics and the Art of War

Sunday, March 31, 2013 20:14

Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ is one of the most widely used guides on marketing and sales tactics. He teaches us to take advantage … Continue reading

 
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Upselling Auto Repairs and Tires

Tuesday, October 18, 2011 0:55

Up-selling in the auto repair and tire retail business whereby a customer is offered more expensive items or other add on items in an attempt to make a more profitable sale is a common practice. The pervasive philosophy is to … Continue reading

 
 
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