Posts Tagged ‘Repair Sales’

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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
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Social Selling and Relationship Building in Auto Repair

Wednesday, August 16, 2017 23:34

The greatest power in the use of social media is that of relationship building. Inbound Marketing  through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading

 
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Internet Marketing in Automotive Repair

Tuesday, May 30, 2017 16:38

  The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to … Continue reading

 
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FastTrak Auto Shop Manager Release 7.0 is available for general release

Monday, May 15, 2017 17:43

  Risoria Limited is proud to announce that FastTrak Auto Shop Manager Release 7.0 is available for general release. Many enhancements and new features have been added to FastTrak increasing the wide array of support capabilities. Some of the new … Continue reading

 
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Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
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Price and Quality Market Differentiation in Auto Repair

Saturday, April 29, 2017 17:15

Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have … Continue reading

 
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Market Differentiation through Technology in Auto Repair

Saturday, April 29, 2017 17:09

The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading

 
 
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