Posts Tagged ‘customer service’

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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
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4 Steps to Using Instagram in Automotive Repair

Wednesday, June 28, 2017 16:24

  Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading

 
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4 Keys to Using YouTube in Automotive Repair

Tuesday, June 27, 2017 16:46

Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading

 
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3 Keys to Using LinkedIn in Automotive Repair

Tuesday, June 27, 2017 16:41

LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part … Continue reading

 
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4 Keys to Using Twitter in Automotive Repair

Monday, June 26, 2017 22:05

  Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be … Continue reading

 
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Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
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Price and Quality Market Differentiation in Auto Repair

Saturday, April 29, 2017 17:15

Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have … Continue reading

 
 
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