Posts Tagged ‘Customer Retention’
The Small Business Challenges of a Growing Economy
Thursday, July 26, 2018 21:36
According to most indicators the United States economy is growing at a pace not seen in years. Economic expansion is a positive circumstance and will support business success. However it can present challenges not experienced in a slower growth phase. … Continue reading
Maintaining Customer Service Levels in an Expanding Economy
Thursday, July 26, 2018 20:27
A growing economy presents a number of challenges for a small business. Hiring and retaining quality employees becomes more difficult while at the same time demand for services is likely to increase. This combination of factors increases the chance of service … Continue reading
Customer Retention Strategies for Automotive Repair
Friday, January 5, 2018 18:11
Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading
Customer Retention Management in Automotive Repair
Thursday, January 4, 2018 23:37
When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading
Inbound Marketing and Customer Retention in Automotive Repair
Wednesday, January 3, 2018 17:48
Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading
Customer Retention Focused Outbound Marketing for Automotive Repair
Tuesday, January 2, 2018 19:19
Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading
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