Posts Tagged ‘Customer Retention’

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Using Key Performance Indicators in Automotive Repair Management

Tuesday, September 4, 2018 18:17

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators … Continue reading

 
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The Small Business Challenges of a Growing Economy

Thursday, July 26, 2018 21:36

According to most indicators the United States economy is growing at a pace not seen in years. Economic expansion is a positive circumstance and will support business success. However it can present challenges not experienced in a slower growth phase. … Continue reading

 
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Maintaining Customer Service Levels in an Expanding Economy

Thursday, July 26, 2018 20:27

A growing economy presents a number of challenges for a small business. Hiring and retaining quality employees becomes more difficult while at the same time demand for services is likely to increase. This combination of factors increases the chance of service … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
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Customer Retention Focused Outbound Marketing for Automotive Repair

Tuesday, January 2, 2018 19:19

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading

 
 
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