Posts Tagged ‘auto shop marketing’

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Internet Marketing in Automotive Repair

Tuesday, May 30, 2017 16:38

  The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to … Continue reading

 
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Creating an Automotive Repair Internet Business Profile

Tuesday, May 30, 2017 16:27

Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of … Continue reading

 
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Managing Automotive Repair Online Reviews

Tuesday, May 30, 2017 16:20

Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them. Also the majority of people trust online reviews as … Continue reading

 
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The Benefits of Content Marketing in Automotive Repair

Tuesday, May 30, 2017 16:15

  Content marketing involves creating and sharing valuable information without explicitly promoting business offerings but geared toward building credibility and relationships over time. Different venues have sprung up on the Internet that support this method of marketing and any or … Continue reading

 
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Harnessing the Power of Internet Listings in Automotive Repair

Tuesday, May 30, 2017 16:10

Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking … Continue reading

 
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Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
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Price and Quality Market Differentiation in Auto Repair

Saturday, April 29, 2017 17:15

Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have … Continue reading

 
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Market Differentiation through Technology in Auto Repair

Saturday, April 29, 2017 17:09

The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading

 
 
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