Posts Tagged ‘auto shop customers’

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6 Effective Channels for Information Sharing in Auto Repair

Monday, May 13, 2013 19:00

For inbound marketing efforts to be effective messages must be delivered on topics to which the target audience directs their attention. This can vary based on the target market. The objective is to identify commonality in the interests of existing … Continue reading

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8 Keys to Focused Marketing for the Auto Repair Business

Tuesday, April 30, 2013 17:53

Focused marketing is characterized as promotion to a segment within the target market. The focus can be on various attributes such as location but the primary subject of this writing is the position of the customer in the purchase decision … Continue reading

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5 Steps to Defining Successful Sales Tactics in Auto Repair

Tuesday, April 30, 2013 17:03

The best marketing efforts in the world can be derailed by poorly defined or inconsistent sales processes. Sales tactics must be aligned with marketing strategies and employed across the organization. To define successful sales tactics a clear definition of the … Continue reading

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6 Steps to a Successful Customer Engagement Strategy

Monday, April 29, 2013 18:06

Customer engagement is the link between marketing and services performed. It should be given as much emphasis as promotional efforts to attract business and performance of quality vehicle repairs. A successful customer engagement strategy is based on the customer’s perspective … Continue reading

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5 Keys to Brand Recognition in Auto Repair

Monday, April 29, 2013 16:27

Brand recognition can have a significant impact on customer acquisition as well as retention. To achieve the best return on investment in brand promotion effective marketing tactics must be employed. Exposure to the target market will have the most impact … Continue reading

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5 Thoughts Elicited by Effective Marketing Messages

Saturday, April 27, 2013 18:41

An effective marketing message is an integral component of any marketing campaign. Defining the target audience and how and when to reach them are the foundation of focused marketing. Delivering a powerful message is essential to success. A well designed … Continue reading

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5 Steps to a Focused Marketing Strategy for Auto Repair Shops

Thursday, April 25, 2013 18:38

Focused marketing is based on maximizing the impact of advertising. The objective is to reach the members of the target market that are close to purchasing auto repair services. Identifying the members of the target audience, what services will attract … Continue reading

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6 Keys to Achieving Organizational Focus in Auto Repair

Wednesday, April 24, 2013 16:46

Organizational focus is a powerful factor in reaching and connecting with the target market. Success will be increased significantly if all team members are working toward the same goals. To focus all members of an organization on the same purpose … Continue reading

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6 Keys to Identifying Potential Auto Repair Sales

Tuesday, April 23, 2013 23:57

Mass marketing can be effective but if over utilized can lack potency. Over marketing dilutes the impact of marketing messages and thereby results in a lower return on marketing dollars invested. Therefore marketing the right services at the right time … Continue reading

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4 Keys to Market Penetration and the Art of War

Thursday, March 28, 2013 19:12

  Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most valuable guides on marketing penetration tactics in modern times. Sun Tzu teaches … Continue reading

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Automotive Management Network

A place to exchange information …