Posts Tagged ‘auto shop customers’

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5 Keys to Brand Recognition in Auto Repair

Monday, April 29, 2013 16:27

Brand recognition can have a significant impact on customer acquisition as well as retention. To achieve the best return on investment in brand promotion effective marketing tactics must be employed. Exposure to the target market will have the most impact … Continue reading

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5 Thoughts Elicited by Effective Marketing Messages

Saturday, April 27, 2013 18:41

An effective marketing message is an integral component of any marketing campaign. Defining the target audience and how and when to reach them are the foundation of focused marketing. Delivering a powerful message is essential to success. A well designed … Continue reading

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5 Steps to a Focused Marketing Strategy for Auto Repair Shops

Thursday, April 25, 2013 18:38

Focused marketing is based on maximizing the impact of advertising. The objective is to reach the members of the target market that are close to purchasing auto repair services. Identifying the members of the target audience, what services will attract … Continue reading

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6 Keys to Achieving Organizational Focus in Auto Repair

Wednesday, April 24, 2013 16:46

Organizational focus is a powerful factor in reaching and connecting with the target market. Success will be increased significantly if all team members are working toward the same goals. To focus all members of an organization on the same purpose … Continue reading

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6 Keys to Identifying Potential Auto Repair Sales

Tuesday, April 23, 2013 23:57

Mass marketing can be effective but if over utilized can lack potency. Over marketing dilutes the impact of marketing messages and thereby results in a lower return on marketing dollars invested. Therefore marketing the right services at the right time … Continue reading

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4 Keys to Market Penetration and the Art of War

Thursday, March 28, 2013 19:12

  Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most valuable guides on marketing penetration tactics in modern times. Sun Tzu teaches … Continue reading

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5 Keys to Auto Repair Sales Growth through Business Markets

Thursday, February 28, 2013 2:41

Providing auto repair services to businesses and other organizations can be a valuable source of volume sales and growth potential. The resources necessary to provide services will not vary much from those needed in the consumer market and by applying … Continue reading

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7 Tips on Providing Auto Repair Services to Organizations and Their Members

Thursday, February 28, 2013 2:01

Every organization looks for competitive advantages and ways to control costs. Businesses, churches, schools and all types of organizations have members that need their vehicles serviced. Securing business with organizations and their members can be a valuable source of volume … Continue reading

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7 Steps to Running a Paperless Auto Repair Shop

Wednesday, January 30, 2013 21:57

Running paperless can have a significant impact on streamlining operations in an auto repair shop. Printing information from the shop management system can be thought of as a break in process flow when considering internally used information. Interaction with the … Continue reading

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8 Keys to Improving Vehicle Repair Turnaround Time

Wednesday, January 30, 2013 2:53

Improving vehicle turnaround time will provide better service to customers and reduce operating costs in the process. Preparation and planning are primary keys to improving throughput in a repair operation. Streamlining and improving procedures to ensure best utilization of resources … Continue reading

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