Posts Tagged ‘auto shop customers’

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Five Steps to Implementing Content Marketing in Automotive Repair

Friday, October 27, 2017 16:53

The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater … Continue reading

 
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Four Reasons to Use Content Marketing in Automotive Repair

Friday, October 27, 2017 1:58

As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading

 
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Four Key Points on Content Marketing for Automotive Repair

Friday, October 27, 2017 1:53

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading

 
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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
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Social Selling and Relationship Building in Auto Repair

Wednesday, August 16, 2017 23:34

The greatest power in the use of social media is that of relationship building. Inbound Marketing  through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading

 
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Social Media Marketing for Automotive Repair

Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

 
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Combining Inbound and Outbound Social Media Marketing in Auto Repair

Tuesday, July 25, 2017 17:47

For maximum effect in social media marketing – a combination of inbound and outbound marketing can be used. Inbound marketing refers to building and sustaining relationships by providing value. Providing tips on car ownership is an example of inbound marketing. … Continue reading

 
 
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