Posts Tagged ‘auto shop customers’

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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
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Social Selling and Relationship Building in Auto Repair

Wednesday, August 16, 2017 23:34

The greatest power in the use of social media is that of relationship building. Inbound Marketing  through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading

 
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Social Media Marketing for Automotive Repair

Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

 
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Combining Inbound and Outbound Social Media Marketing in Auto Repair

Tuesday, July 25, 2017 17:47

For maximum effect in social media marketing – a combination of inbound and outbound marketing can be used. Inbound marketing refers to building and sustaining relationships by providing value. Providing tips on car ownership is an example of inbound marketing. … Continue reading

 
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Social Media Based Outbound Marketing for Auto Repair

Monday, July 24, 2017 19:35

The Internet and social media have stimulated the growth of Inbound Marketing. Thus the term Outbound Marketing was born to refer to traditional advertising.  The term outbound connotes sending information in one direction which is what traditional advertising is. The … Continue reading

 
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Social Media Based Inbound Marketing for Auto Repair

Monday, July 24, 2017 16:48

Inbound marketing   is based on providing value thus building and sustaining relationships over time. Social media lends itself very well to this concept. In automotive repair the target market is largely consumer based however for the shops that service … Continue reading

 
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Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
 
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