Posts Tagged ‘auto shop customers’

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Utilizing Incentives and Consequences in Automotive Repair

Friday, April 26, 2019 17:05

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and … Continue reading

 
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Making use of Incentives and Consequences in Automotive Repair Sales

Wednesday, April 24, 2019 17:14

People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation … Continue reading

 
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Marketing with Incentives and Consequences in Automotive Repair

Wednesday, April 24, 2019 16:50

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having … Continue reading

 
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Three Key Points on Automotive Repair Sales

Friday, November 30, 2018 18:49

Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and … Continue reading

 
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Getting Back to Basics in Automotive Repair Marketing

Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

 
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Conducting an Automotive Repair Management Self-Assessment

Thursday, September 27, 2018 20:49

  An automotive repair business is usually operated by an owner who has the talent and drive to become a business owner. Running a small business and achieving the desired level of profitability is a very diverse subject with many … Continue reading

 
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Managing Auto Repair Service and Quality

Wednesday, September 26, 2018 18:41

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results … Continue reading

 
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Using Key Performance Indicators in Automotive Repair Management

Tuesday, September 4, 2018 18:17

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators … Continue reading

 
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Using Sales Key Performance Indicators in Automotive Repair

Tuesday, September 4, 2018 17:41

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, … Continue reading

 
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Using Automotive Repair Marketing Key Performance Indicators

Tuesday, September 4, 2018 17:34

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the … Continue reading

 
 
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