Posts Tagged ‘auto shop customer service’

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Impeding a Downturn in Auto Repair Customer Retention Rates

Tuesday, May 29, 2018 19:17

In automotive repair the customer retention rate is a measure of the percentage of customers that return for service within a given time period. For example, if a shop has one hundred customers at the beginning of the year and … Continue reading

 
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Employing Operational Controls in Automotive Repair

Tuesday, April 24, 2018 21:08

An automotive repair operation can be a very complex environment. As volume increases so can complexity. Regardless, the primary concerns of the customer remain the same. Overall – customers want to have quality work performed on their vehicles with as … Continue reading

 
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The Impact of Appointment Scheduling on Automotive Repair Operations

Monday, January 29, 2018 18:31

Scheduling work in advance through appointments can have a significant impact on auto repair shop operations leading to greater efficiency, higher sales and more profits. A shop that operates primarily through walk in business will not be able to achieve … Continue reading

 
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Four Key Points on Content Marketing for Automotive Repair

Friday, October 27, 2017 1:53

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading

 
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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
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4 Steps to Using Instagram in Automotive Repair

Wednesday, June 28, 2017 16:24

  Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading

 
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4 Keys to Using YouTube in Automotive Repair

Tuesday, June 27, 2017 16:46

Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading

 
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3 Keys to Using LinkedIn in Automotive Repair

Tuesday, June 27, 2017 16:41

LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part … Continue reading

 
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4 Keys to Using Twitter in Automotive Repair

Monday, June 26, 2017 22:05

  Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be … Continue reading

 
 
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