Posts Tagged ‘auto repair shop marketing’

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4 Keys to Automotive Repair Sales Presentation

Sunday, January 31, 2016 19:22

  In the context of the Sales Process presentation is focused on prospective new customers. However auto repair requirements presentation can be very similar for both new and existing customers. Service advisors are very skilled at this part of the … Continue reading

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3 Points on New Customer Auto Repair Needs Assessment

Sunday, January 31, 2016 3:01

  In the automotive repair business – determining what a prospective new customer’s needs are is a critical part of the sales process. The focus of needs assessment is different when dealing with a consumer as compared to a business … Continue reading

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7 Keys to Sales Preparation for Automotive Repair

Sunday, January 31, 2016 2:56

In sales it’s often said that preparation is at least half the battle. The people that interact with customers in automotive repair are excellent at establishing and building relationships. Preparation in sales involves learning as much as possible about a … Continue reading

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4 Places to Prospect for Business Automotive Repair Customers

Wednesday, January 27, 2016 19:16

Prospecting for business customers is different than attracting consumers. Once contact has been made the process is very similar but reaching the audience and stimulating interest is quite different. Social media and the Internet play a significant role in business … Continue reading

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6 Ways to Prospect for Consumer Automotive Repair Business

Wednesday, January 27, 2016 19:11

Attracting business in today’s marketplace is quite different than it was 10 or even 5 years ago. The Internet is the shopping venue of choice for consumers and social media is now deeply ingrained in our culture. The impact of … Continue reading

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The 3 Point Automotive Repair Marketing Cycle

Sunday, January 3, 2016 1:35

  The marketing cycle can be looked at in a number of ways from a simple view of three phases to twelve or more. Following is a three phase cycle that starts with attracting business, followed by establishing relationships then … Continue reading

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3 Points on Earning and Retaining Business in Automotive Repair

Sunday, January 3, 2016 1:23

In automotive repair the customer perspective drives success. The customer seeks certain benefits through engaging an automotive service provider and if the marketing and sales strategies employed are effective the right target market will be reached and business will be … Continue reading

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3 Keys to Marketing for Business Success in Automotive Repair

Sunday, January 3, 2016 1:06

  Success in marketing comes through thoughtful application of tried and proven marketing principles. With the advent of the Internet and social media the means by which marketing messages are delivered have changed but the underlying fundamentals of marketing still … Continue reading

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4 Steps to Creating an Automotive Repair Annual Marketing Plan

Monday, November 30, 2015 18:45

The marketing plan is an integral part of the annual business plan. An assessment of the impact of marketing programs currently in use as well as key performance indicators on customer retention and acquisition will provide good information on where … Continue reading

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The Automotive Repair Business Annual Check Up

Friday, October 30, 2015 21:00

  The end of the year is the time we start to look forward to the next year and develop goals and plans. Performing a check up on the state of the business will help to identify opportunities to be … Continue reading

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