Posts Tagged ‘auto repair shop marketing’

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Fueling Continuous Growth in Automotive Repair

Friday, April 29, 2016 21:50

Continuous improvement fosters continuous growth. Therefore continuously assessing strengths and weaknesses of yourself and your competition will support success. This requires monitoring competitors, the marketplace and your own strengths and weaknesses. All factors will change over time thus areas of … Continue reading

 
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Striving for Excellence in the Automotive Repair Business

Friday, April 29, 2016 21:45

The performance level of a business lives in the mind of the customer. Working to continuously improve on both strengths and weaknesses will result in better and better service. Also when customers see continuous improvements it affects their perception of … Continue reading

 
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5 Keys to Knowing the Competition in the Automotive Repair Business

Thursday, April 28, 2016 21:31

  Identifying competitors and determining their strengths and weaknesses is a critical factor in building the image of your business from the customer’s perspective. Their perception of your business is as they see it in relation to other alternatives. Knowing … Continue reading

 
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4 Steps to Defining Your Automotive Repair Business

Thursday, April 28, 2016 21:26

  In Automotive Repair as in any business you are defined by your customers and their perception of you. In order to define yourself look to your customer base. Identifying the demographic attributes of your customer base will provide valuable … Continue reading

 
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4 Keys to Branding in the Automotive Repair Industry

Saturday, February 27, 2016 22:38

  Branding is defined as creating the desired impression of a business or product in the customers mind. More specifically the objective of branding is to achieve a condition that when the customer thinks of the benefits provided by the … Continue reading

 
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3 Points on Personal Branding in Automotive Repair

Friday, February 26, 2016 17:14

  Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name.  For example a customer or prospective customer may think ‘Automotive … Continue reading

 
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3 Keys to Branding and the Automotive Repair Company Slogan

Friday, February 26, 2016 17:06

  A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding … Continue reading

 
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3 Tips on Branding and the Automotive Repair Shop Logo

Friday, February 26, 2016 1:37

  The business logo can be the most impactful component in a branding effort. It’s generally the most recognizable image and impression in a customer’s mind. Whatever the logo instills in a person’s mind is what they’ll think of when … Continue reading

 
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4 Keys to Branding and the Automotive Repair Business Name

Friday, February 26, 2016 1:31

Branding refers to eliciting an idea or response in the mind of the customer when encountering a business, product or person. With the advent of the Internet and social media people search for and recognize products and services differently than … Continue reading

 
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Engineering the Automotive Repair Sales Process

Sunday, January 31, 2016 23:51

The sales process is a step by step definition of the phases involved in earning business. The process is intended to define the approach to acquiring new customers but many of the phases are applicable for repeat business as well. … Continue reading

 
 
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