Posts Tagged ‘auto repair shop marketing’

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Price and Quality Market Differentiation in Auto Repair

Saturday, April 29, 2017 17:15

Price and quality are often viewed as two competing objectives. And that can very well be true. However achieving the optimum balance between the two can be the key to success. Focusing on differentiation in these two areas can have … Continue reading

 
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Market Differentiation through Technology in Auto Repair

Saturday, April 29, 2017 17:09

The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading

 
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Inbound Marketing Strategies for Automotive Repair

Saturday, January 28, 2017 22:51

Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of … Continue reading

 
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Building an Inbound Marketing Mailing List

Saturday, January 28, 2017 22:37

  Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too … Continue reading

 
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Inbound Marketing and the Auto Repair Website

Thursday, January 26, 2017 23:45

Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main … Continue reading

 
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Providing Value through Inbound Marketing in Automotive Repair

Thursday, January 26, 2017 1:27

Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most … Continue reading

 
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Three Key Points on the Automotive Repair Website

Saturday, December 31, 2016 1:20

A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when … Continue reading

 
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The Value of a Website Blog in Automotive Repair

Saturday, December 31, 2016 1:16

A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use … Continue reading

 
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The Automotive Repair Website and Search Engine Optimization

Saturday, December 31, 2016 1:03

An otherwise well-built website can be rendered less effective if it isn’t found by prospective customers. So it’s important when constructing a website to include factors that positively impact search engine rankings. The right words and phrases, links, mobile device … Continue reading

 
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Four Basic Automotive Repair Website Components

Saturday, December 31, 2016 0:57

The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but … Continue reading

 
 
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