Posts Tagged ‘auto repair shop marketing’

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Setting Marketing Objectives for Tire and Auto Repair Shops

Sunday, December 18, 2011 20:09

Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing … Continue reading

 
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Developing an Effective Marketing Strategy

Tuesday, November 1, 2011 3:53

The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be … Continue reading

 
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Developing Effective Marketing Campaigns For Auto Repair and Tire Shops

Wednesday, October 26, 2011 0:15

Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state … Continue reading

 
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Upselling Auto Repairs and Tires

Tuesday, October 18, 2011 0:55

Up-selling in the auto repair and tire retail business whereby a customer is offered more expensive items or other add on items in an attempt to make a more profitable sale is a common practice. The pervasive philosophy is to … Continue reading

 
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Reaching Your Target Market

Tuesday, September 27, 2011 0:29

Being in the right place at the right time requires knowing what the right place is. Delivering the right message in the right place requires knowing what is important to your target market Continue reading

 
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Quality, Price and Delivery – Know the Right Mix

Tuesday, September 27, 2011 0:18

Every customer would be ecstatic if they received top quality at the lowest price with no wait time Continue reading

 
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Know Your Customer

Wednesday, September 7, 2011 19:17

  ‘I don’t know the secret to success but a sure path to failure is to try to please everyone … Bill Cosby’ Knowing your customer is the key to providing optimum service. Understanding what the customer considers most important … Continue reading

 
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Get More Auto Repair Customers Using Social Media

Thursday, February 10, 2011 0:01

Are you looking for new ways to get more people to visit your auto repair shop or tire store? Social media is an affordable option that is more effective than some of the more traditional ways of advertising.  Social media … Continue reading

 
 
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