Posts Tagged ‘auto repair shop marketing’

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Marketing Based Actions and Reactions in Automotive Repair

Wednesday, May 22, 2019 17:17

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new … Continue reading

 
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Utilizing Incentives and Consequences in Automotive Repair

Friday, April 26, 2019 17:05

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and … Continue reading

 
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Marketing with Incentives and Consequences in Automotive Repair

Wednesday, April 24, 2019 16:50

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having … Continue reading

 
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Getting Back to Basics in Automotive Repair Marketing

Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

 
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Using Key Performance Indicators in Automotive Repair Management

Tuesday, September 4, 2018 18:17

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators … Continue reading

 
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Using Automotive Repair Marketing Key Performance Indicators

Tuesday, September 4, 2018 17:34

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the … Continue reading

 
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Hiring and Keeping Employees in a Growing Economy

Tuesday, July 24, 2018 20:43

Whether the economy is up or down – hiring and retaining quality employees is always a challenge. During times of slow economic activity the challenge where employees are concerned is to attract and keep talent with limited resources. During times … Continue reading

 
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Impeding a Downturn in Auto Repair Customer Retention Rates

Tuesday, May 29, 2018 19:17

In automotive repair the customer retention rate is a measure of the percentage of customers that return for service within a given time period. For example, if a shop has one hundred customers at the beginning of the year and … Continue reading

 
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Counteracting Declining Customer Acquisition Rates in Auto Repair

Tuesday, May 29, 2018 19:11

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers … Continue reading

 
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Employing Operational Controls in Automotive Repair

Tuesday, April 24, 2018 21:08

An automotive repair operation can be a very complex environment. As volume increases so can complexity. Regardless, the primary concerns of the customer remain the same. Overall – customers want to have quality work performed on their vehicles with as … Continue reading

 
 
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