Posts Tagged ‘auto repair shop marketing’

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Impeding a Downturn in Auto Repair Customer Retention Rates

Tuesday, May 29, 2018 19:17

In automotive repair the customer retention rate is a measure of the percentage of customers that return for service within a given time period. For example, if a shop has one hundred customers at the beginning of the year and … Continue reading

 
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Counteracting Declining Customer Acquisition Rates in Auto Repair

Tuesday, May 29, 2018 19:11

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers … Continue reading

 
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Employing Operational Controls in Automotive Repair

Tuesday, April 24, 2018 21:08

An automotive repair operation can be a very complex environment. As volume increases so can complexity. Regardless, the primary concerns of the customer remain the same. Overall – customers want to have quality work performed on their vehicles with as … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
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Customer Retention Focused Outbound Marketing for Automotive Repair

Tuesday, January 2, 2018 19:19

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading

 
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Digital Marketing Basics for the Automotive Repair Business

Thursday, November 30, 2017 20:38

Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading

 
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Digital Outbound Marketing Basics for Automotive Repair

Wednesday, November 29, 2017 22:38

Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that … Continue reading

 
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Digital Inbound Marketing Basics for Automotive Repair

Wednesday, November 29, 2017 0:13

  Inbound Marketing is a significant part of digital marketing and any business today must include it in their campaigns in order to be competitive. The good thing about inbound marketing is that it requires time and little or no … Continue reading

 
 
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