Posts Tagged ‘auto repair sales’

Post Pic

Combatting Declining Sales in Automotive Repair

Thursday, May 31, 2018 17:10

In the automotive repair business achieving and maintaining required sales levels is an ongoing challenge. It’s always better to be proactive in this regard but unexpected circumstances can always affect the best laid of plans. An effective practice is to … Continue reading

 
Post Pic

Averting a Slump in Auto Repair Recommendation Capture Rates

Wednesday, May 30, 2018 17:23

In automotive repair a good portion of business is generated through recommended repairs resulting from inspections and diagnoses. The recommendation capture rate is a measure of the percentage of recommended services that are purchased by customers. For example within a … Continue reading

 
Post Pic

Countering a Drop in Auto Repair Quote Capture Rates

Wednesday, May 30, 2018 17:18

In automotive repair the quote capture rate is a measure of the percentage of quotes that turn into sales within a given time period. So if a shop provides 10 quotes in a month and 4 quotes turn into repair … Continue reading

 
Post Pic

Impeding a Downturn in Auto Repair Customer Retention Rates

Tuesday, May 29, 2018 19:17

In automotive repair the customer retention rate is a measure of the percentage of customers that return for service within a given time period. For example, if a shop has one hundred customers at the beginning of the year and … Continue reading

 
Post Pic

Counteracting Declining Customer Acquisition Rates in Auto Repair

Tuesday, May 29, 2018 19:11

For an automotive repair shop the customer acquisition rate refers to the percentage of increase in the customer base within a given time period. For example if a shop starts the year with 100 active customers and 20 new customers … Continue reading

 
Post Pic

Using Key Performance Indicators in Automotive Repair

Thursday, April 26, 2018 17:30

There are numerous key performance indicators that can be used to measure the performance of an automotive repair shop. Taking the measurements is the first step. In order for the measurements to be effective they must be compared to one … Continue reading

 
Post Pic

The Impact of Appointment Scheduling on Automotive Repair Operations

Monday, January 29, 2018 18:31

Scheduling work in advance through appointments can have a significant impact on auto repair shop operations leading to greater efficiency, higher sales and more profits. A shop that operates primarily through walk in business will not be able to achieve … Continue reading

 
Post Pic

Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
Post Pic

Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
Post Pic

Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
 
Subscribe to the FastTrak Blog

Subscribe to our RSS feed to stay up to date, or enter your email address below to get our free newsletter.

Automotive Management Network

A place to exchange information …