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Social Media Marketing for Automotive Repair

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Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

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The Impact of Political Events on the Auto Repair Business

Wednesday, July 27, 2016 21:58

  Political events can affect businesses at many levels. Elections, regulations and legislation can all impact business. The impact can be positive or negative depending on the circumstances. Elections can generate economic activity during the campaign process and changes in … Continue reading

 
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New Castle School of Trades Lists FastTrak Auto Shop Management Blog as Must Read

Tuesday, July 12, 2016 23:30

The New Castle School of Trades has more than 70 years of experience training skilled technicians. Providing technical education in the Pennsylvania and Ohio area New Castle School of Trades provides comprehensive Automotive Technology training using the most up-to-date industry … Continue reading

 
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Growing Auto Repair Profits By Improving In Key Performance Areas

Wednesday, June 29, 2016 23:32

Profit increases can be recognized in 3 different ways. Profit can grow through price increases, more sales and lower costs. Selling prices are largely dictated by market conditions and price increases can have the effect of lowering sales volume. Thus … Continue reading

 
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5 Ways to Improve the Automotive Repair Customer Retention Rate

Wednesday, June 29, 2016 21:35

The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention … Continue reading

 
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6 Ways to Grow the Auto Repair Recommendation Capture Rate

Wednesday, June 29, 2016 21:26

Measuring the percentage of recommendations that become sold services is an important measure of sales success. The sales of recommended services that are generated as a result of inspections or diagnoses can be a significant portion of overall revenue. Thus … Continue reading

 
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3 Ways to Increase the Repeat Business Quote Capture Rate in Auto Repair

Wednesday, June 29, 2016 21:14

An existing customer may ask for pricing on a service for different reasons. It may be that they want to determine if the service is affordable. Or it may be that they’re comparison shopping. In this scenario the loss of … Continue reading

 
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5 Ways to Improve the Customer Acquisition Rate in Auto Repair

Wednesday, June 29, 2016 21:08

The customer acquisition rate is a measure of the rate at which new customers are added. The rate is determined by taking the number of customers at a given starting date and taking a count of the new customers added … Continue reading

 
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6 Ways to Increase the New Business Quote Capture Rate in Auto Repair

Wednesday, June 29, 2016 20:52

  The new business quote capture rate is the measure of the percentage of quotes given to prospective customers that turn into repair orders. Increasing the new business quote capture rate can have a huge impact on growth and profits … Continue reading

 
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Auto Repair Shop Vehicle Movement vs Computer Performance

Wednesday, May 25, 2016 22:09

The movement of vehicles in an auto repair shop is very similar to the way information is processed by a computer. Inside the auto repair shop are bays and outside there is a parking area. Employees move vehicles from the … Continue reading

 
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Comparing Auto Repair Vehicle Movement to Computer Performance

Monday, May 23, 2016 21:34

The process of moving vehicles into an automotive repair shop – working on them – then returning them to the parking lot is very similar to the way a computer works. A computer processor moves information from disk into memory … Continue reading

 
 
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