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Three Key Points on Automotive Repair Sales

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Friday, November 30, 2018 18:49

Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and … Continue reading

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Four Reasons to Use Content Marketing in Automotive Repair

Friday, October 27, 2017 1:58

As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading

 
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Four Key Points on Content Marketing for Automotive Repair

Friday, October 27, 2017 1:53

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading

 
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Managing your Auto Repair Business through your Shop Management System

Friday, September 29, 2017 16:48

Today’s shop management systems are able to support many of the business processes performed by the automotive repair shop. Even with the capabilities of these software systems many shops still handle some or all of these functions outside of their … Continue reading

 
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Managing Technician Work through the Auto Repair Shop Management System

Thursday, September 28, 2017 22:53

The interaction between the service advisor and the technician is still handled outside the software system by some shops. Managing these activities through the software system can have a major impact on productivity, sales and profits. The more these activities … Continue reading

 
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Parts Sourcing and Procurement through the Automotive Repair System

Thursday, September 28, 2017 22:47

An area of activity that is sometimes handled outside the software system is parts sourcing and procurement. The reasons for handling things this way vary but if parts processing can be performed through the shop management system the benefits are … Continue reading

 
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Managing Customer Interaction through the Auto Repair Software System

Thursday, September 28, 2017 0:11

The points in the repair cycle at which customer interactions occur are often handled outside the shop management software system. These activities are often based on processes that were formulated years ago and are still handled that way. As software … Continue reading

 
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Utilizing the Auto Repair Shop Management System

Thursday, September 28, 2017 0:06

Auto repair shop owners are usually very cognizant of the level of resource utilization in their business. They want to see all bays in their shop being utilized to their fullest. And they want to see all technicians spending all … Continue reading

 
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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
 
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