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Digital Marketing Basics for the Automotive Repair Business

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Thursday, November 30, 2017 20:38

Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading

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Building an Inbound Marketing Mailing List

Saturday, January 28, 2017 22:37

  Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too … Continue reading

 
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Inbound Marketing and the Auto Repair Website

Thursday, January 26, 2017 23:45

Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main … Continue reading

 
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Providing Value through Inbound Marketing in Automotive Repair

Thursday, January 26, 2017 1:27

Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most … Continue reading

 
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Three Key Points on the Automotive Repair Website

Saturday, December 31, 2016 1:20

A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when … Continue reading

 
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The Value of a Website Blog in Automotive Repair

Saturday, December 31, 2016 1:16

A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use … Continue reading

 
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The Automotive Repair Website and Search Engine Optimization

Saturday, December 31, 2016 1:03

An otherwise well-built website can be rendered less effective if it isn’t found by prospective customers. So it’s important when constructing a website to include factors that positively impact search engine rankings. The right words and phrases, links, mobile device … Continue reading

 
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Four Basic Automotive Repair Website Components

Saturday, December 31, 2016 0:57

The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but … Continue reading

 
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Automotive Repair Business Year End Check Up

Wednesday, November 30, 2016 1:08

At the end of the year and before the start of a new business year businesses take stock of where they stand and make plans for the upcoming year. At this point it’s a good time to revisit some existing … Continue reading

 
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Auto Repair Annual Customer Follow Up Assessment

Wednesday, November 30, 2016 0:58

  Following up with prospects and customers can make a big difference in the amount of business earned. A follow up can help to bring in business but also can serve to identify the reasons for business loss. Either way … Continue reading

 
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Performing an Annual Automotive Repair Business Operations Check Up

Monday, November 28, 2016 22:50

When looking back at the previous year and ahead at the year to come the processes within an organization should be evaluated for potential improvement. Processes can be looked at from a cost perspective and from a sales perspective. Cost … Continue reading

 
 
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