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Getting Back to Basics in Automotive Repair Marketing

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Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

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Performing a Cost Benefit Analysis for Auto Repair and Tire Shop Systems

Wednesday, November 30, 2011 14:39

A cost/benefit analysis should always be part of any software system evaluation. Without performing this exercise a decision may be made based on the wrong criteria. The majority of the costs in a software system implementation occur on the front … Continue reading

 
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Employee Empowerment … the Anti-Micro-Manager

Tuesday, November 22, 2011 1:14

The philosophy of Employee Empowerment is based on allowing employees to have input and control over the way their work is performed. There is undoubtedly a direct correlation between employee growth and business growth. As employee knowledge and abilities expand business success will do the same. Continue reading

 
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Measuring the Accuracy of Labor Estimates for Auto Repair and Tire Shops

Monday, November 14, 2011 17:53

Labor is a significant component in determining profitability and competitiveness in the auto repair and retail tire business. It is of the utmost importance that estimates of labor time are as accurate as possible to ensure that work is profitable … Continue reading

 
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Developing an Effective Marketing Strategy

Tuesday, November 1, 2011 3:53

The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be … Continue reading

 
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Implementing Change and Achieving Buy In

Wednesday, October 26, 2011 2:05

Change is inevitable. Change can be brought about by external circumstances, internal changes (personnel, etc), growth objectives, new investments and a host of other factors. Change is never easy but it’s even harder when it’s not managed. The importance of … Continue reading

 
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Developing Effective Marketing Campaigns For Auto Repair and Tire Shops

Wednesday, October 26, 2011 0:15

Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state … Continue reading

 
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Upselling Auto Repairs and Tires

Tuesday, October 18, 2011 0:55

Up-selling in the auto repair and tire retail business whereby a customer is offered more expensive items or other add on items in an attempt to make a more profitable sale is a common practice. The pervasive philosophy is to … Continue reading

 
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Evaluating the Effectiveness of Repair Order Processing

Monday, October 10, 2011 22:21

The cost of processing a repair order can vary considerably depending on the complexity of the work to be performed as well as a number of other factors. A very simple repair order can take very few relatively small steps … Continue reading

 
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Evaluating Shop Management System Integration Capabilities

Monday, October 3, 2011 23:30

When evaluating software for an auto repair or tire business, integration capability is a very important factor to consider. The effectiveness of any system is directly affected by the extent that this area is addressed. Depending on the volume of … Continue reading

 
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Reaching Your Target Market

Tuesday, September 27, 2011 0:29

Being in the right place at the right time requires knowing what the right place is. Delivering the right message in the right place requires knowing what is important to your target market Continue reading

 
 
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