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Digital Marketing Basics for the Automotive Repair Business

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Thursday, November 30, 2017 20:38

Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading

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Social Media Based Outbound Marketing for Auto Repair

Monday, July 24, 2017 19:35

The Internet and social media have stimulated the growth of Inbound Marketing. Thus the term Outbound Marketing was born to refer to traditional advertising.  The term outbound connotes sending information in one direction which is what traditional advertising is. The … Continue reading

 
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Social Media Based Inbound Marketing for Auto Repair

Monday, July 24, 2017 16:48

Inbound marketing   is based on providing value thus building and sustaining relationships over time. Social media lends itself very well to this concept. In automotive repair the target market is largely consumer based however for the shops that service … Continue reading

 
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Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
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4 Steps to Using Instagram in Automotive Repair

Wednesday, June 28, 2017 16:24

  Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading

 
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4 Keys to Using YouTube in Automotive Repair

Tuesday, June 27, 2017 16:46

Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading

 
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3 Keys to Using LinkedIn in Automotive Repair

Tuesday, June 27, 2017 16:41

LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part … Continue reading

 
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4 Keys to Using Twitter in Automotive Repair

Monday, June 26, 2017 22:05

  Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be … Continue reading

 
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4 Steps to Using Facebook in Automotive Repair

Monday, June 26, 2017 22:00

When discussing social media the first venue mentioned is usually Facebook. Facebook has over a billion users and continues to grow at an astronomical rate. Facebook is largely known for personal use but can be used very effectively for business … Continue reading

 
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Internet Marketing in Automotive Repair

Tuesday, May 30, 2017 16:38

  The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to … Continue reading

 
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Creating an Automotive Repair Internet Business Profile

Tuesday, May 30, 2017 16:27

Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of … Continue reading

 
 
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