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Social Media Marketing for Automotive Repair

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Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

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4 Steps to Using Facebook in Automotive Repair

Monday, June 26, 2017 22:00

When discussing social media the first venue mentioned is usually Facebook. Facebook has over a billion users and continues to grow at an astronomical rate. Facebook is largely known for personal use but can be used very effectively for business … Continue reading

 
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Internet Marketing in Automotive Repair

Tuesday, May 30, 2017 16:38

  The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to … Continue reading

 
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Creating an Automotive Repair Internet Business Profile

Tuesday, May 30, 2017 16:27

Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of … Continue reading

 
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Managing Automotive Repair Online Reviews

Tuesday, May 30, 2017 16:20

Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them. Also the majority of people trust online reviews as … Continue reading

 
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The Benefits of Content Marketing in Automotive Repair

Tuesday, May 30, 2017 16:15

  Content marketing involves creating and sharing valuable information without explicitly promoting business offerings but geared toward building credibility and relationships over time. Different venues have sprung up on the Internet that support this method of marketing and any or … Continue reading

 
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Harnessing the Power of Internet Listings in Automotive Repair

Tuesday, May 30, 2017 16:10

Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking … Continue reading

 
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FastTrak Auto Shop Manager Release 7.0 is available for general release

Monday, May 15, 2017 17:43

  Risoria Limited is proud to announce that FastTrak Auto Shop Manager Release 7.0 is available for general release. Many enhancements and new features have been added to FastTrak increasing the wide array of support capabilities. Some of the new … Continue reading

 
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Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
 
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