Archive for the ‘Tire Shop Marketing’ Category

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6 Points on Building a Marketing Message with an Effective Call to Action

Friday, February 28, 2014 1:22

  The final ingredient in any marketing message is the Call to Action. Getting the reader’s attention, keeping their interest and simulating desire are building blocks that are intended to persuade the person to make a purchase. The call to … Continue reading

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6 Tips on Developing Marketing Messages that Simulate Desire

Thursday, February 27, 2014 21:06

Marketing messages must get a person’s attention, keep their interest and stimulate desire for a product or service offering. The marketing message should lead the person to want the service offering. A powerful message will result in the reader imagining … Continue reading

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6 Tips on Marketing Messages that Build People’s Interest

Tuesday, February 25, 2014 20:31

Gaining a readers interest is much more difficult than getting their attention. Using an attention grabbing intro will draw a person to a marketing message but the challenge is to keep them interested once their attention has been gained. A … Continue reading

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7 Keys to Creating Attention Grabbing Marketing Messages

Tuesday, February 25, 2014 1:58

An attention grabbing marketing message will give a prospective buyer reason to take notice. It will compel them to learn more. Without a strong attention grabber the remaining advertising copy will be marginally effective at best. Considering the objective and … Continue reading

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Evaluating Auto Repair Shop Marketing Campaign Results

Wednesday, November 27, 2013 21:34

At the start of a new year it’s important to review the results of marketing campaigns and determine how well they’re working. Marketing campaigns are generally directed at either customer retention or customer acquisition. In order to evaluate their effectiveness … Continue reading

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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Thursday, August 1, 2013 0:59

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and … Continue reading

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8 Keys to Solution Based Marketing for Auto Repair

Wednesday, July 24, 2013 21:44

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. However, in recent … Continue reading

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7 Keys to Inbound Marketing for Auto Repair Shops

Friday, May 31, 2013 22:45

Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in … Continue reading

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6 Ways to Create Effective Content Marketing Messages

Friday, May 31, 2013 19:12

Inbound marketing is about building relationships over time by establishing trust and providing value. Content will be more effective if some simple guidelines are followed. People are pressed for time so messages must be simple and unobtrusive. Keywords should be … Continue reading

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5 Keys to Inbound Marketing Strategies for Auto Repair Shops

Thursday, May 30, 2013 15:52

Strategies for inbound marketing are similar to any other marketing campaign. The primary difference is in the marketing message and its means of delivery. The crux of inbound marketing is content sharing. The channel through which this takes place is … Continue reading

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