Archive for the ‘Tire Shop Marketing’ Category
6 Factors Influencing Vehicle Service Need Recognition
Monday, August 25, 2014 20:04
There are a number of factors that will result in a vehicle owner coming to the realization that their vehicle should be serviced. Some are subtle – some not so much. From the auto repair shop perspective – the point … Continue reading
5 Steps to Developing a Unique Value Proposition for Auto Repair Shops
Monday, July 28, 2014 18:28
Businesses succeed by providing value to customers. The unique value proposition is the statement of the means by which value will be provided to a specific target audience. In the course of building a business model the statement of unique … Continue reading
6 Keys to Managing Marketing Efforts in Automotive Repair
Thursday, June 26, 2014 16:21
One of the most important and unfortunately most often overlooked aspects of business management is marketing. In the formulation of a marketing mix – this component is referred to as Promotion or Communication. The effectiveness of marketing messages employed can … Continue reading
6 Ways to Offer Auto Repair Service in the Right Place
Wednesday, June 25, 2014 17:32
One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading
5 Keys to Pricing Automotive Repair Services
Tuesday, June 24, 2014 16:45
One of the components of marketing mix is Price or Customer Cost. Setting prices for services involves taking many factors into consideration. First and foremost prices must be set based on what the target market is willing to pay … Continue reading
6 Keys to Defining an Optimal Auto Repair Service Offering
Monday, June 23, 2014 19:41
In terms of marketing mix the overall auto repair service offering is referred to as the Product or Customer Solution. As in all endeavors applying the basics will ensure a firm foundation from which to achieve long term success. … Continue reading
6 Keys to Increasing Customer Acquisition Rates in Auto Repair
Thursday, May 29, 2014 2:16
It’s always necessary to bring in new business in auto repair. If nothing else lost business must be replaced. To maximize profits the most must be made of advertising dollars. It’s important to have a clear definition of the … Continue reading
Using the AIDA Marketing Model to Increase Auto Repair Sales
Friday, February 28, 2014 2:12
The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action. Elias St. Elmo Lewis is credited with formulating this methodology and … Continue reading
6 Points on Building a Marketing Message with an Effective Call to Action
Friday, February 28, 2014 1:22
The final ingredient in any marketing message is the Call to Action. Getting the reader’s attention, keeping their interest and simulating desire are building blocks that are intended to persuade the person to make a purchase. The call to … Continue reading
6 Tips on Developing Marketing Messages that Simulate Desire
Thursday, February 27, 2014 21:06
Marketing messages must get a person’s attention, keep their interest and stimulate desire for a product or service offering. The marketing message should lead the person to want the service offering. A powerful message will result in the reader imagining … Continue reading
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