Archive for the ‘Tire Shop Marketing’ Category

Post Pic

5 Keys to Developing and Evaluating Target Market Profiles

Friday, January 2, 2015 16:38

  The purpose of market segmentation is the maximization of marketing program effectiveness and thus profitability. Gathering the information for segmentation purposes supports the ability to define the most desirable customer profile. With this knowledge the most desirable customer can … Continue reading

 
Post Pic

5 Keys to Market Segmentation Data Gathering

Friday, January 2, 2015 16:37

  Gathering information for segmentation purposes will most likely be done by survey. It may be advantageous to enlist the support of a marketing or Customer Relationship Management service provider in this effort. The most important thing is to gather … Continue reading

 
Post Pic

4 Market Segmentation Methods for the Automotive Repair Industry

Friday, January 2, 2015 16:33

  Different methods can be employed when dividing a broad market into smaller segments. Each method utilized will yield different information concerning the target market. A frequently used segmentation method is geographic. This alternative was not included in this writing … Continue reading

 
Post Pic

5 Keys to Defining a Niche Market in Auto Repair

Thursday, October 30, 2014 23:40

A niche market refers to a group of people within a larger market that possess similar interests. In automotive repair a niche market can be defined in a number of ways such as demographically (age, gender, etc.), make of vehicle … Continue reading

 
Post Pic

3 Techniques Employed by Market Followers

Wednesday, October 29, 2014 17:52

A market follower strategy is employed by companies that want to allow a market leader to bear the cost of developing a new product or service offering then introduce their own version. The follower can often provide the same offering … Continue reading

 
Post Pic

4 Ways a Market Challenger Can Increase Market Share

Wednesday, October 29, 2014 17:47

  A market challenger has a smaller piece of its target market than the market leader but is in a position to compete and increase market share. The market leader may have more resources available and be in a stronger … Continue reading

 
Post Pic

6 Keys to Market Leadership in Automotive Repair

Monday, October 27, 2014 18:31

  Attaining a leadership position in the market can stimulate business growth and success. The first prerequisite to reaching a leadership position is a clear definition of the market. In automotive repair it becomes readily apparent that a finite geographic … Continue reading

 
Post Pic

6 Factors Considered in Evaluation of Auto Repair Alternatives

Wednesday, August 27, 2014 0:38

When a consumer decides to search for possible alternatives for auto repair service there are specific factors that will affect their choice. Different factors carry more weight than others depending on the individual. Convenience and amenities can be important to … Continue reading

 
Post Pic

5 Sources Used to Find Auto Repair Shops

Wednesday, August 27, 2014 0:29

When a vehicle owner decides to search for an auto repair service provider they will generally go through a series of information sources to find alternatives. The first source considered is the current provider along with other repair shops they … Continue reading

 
Post Pic

6 Factors Influencing Vehicle Service Need Recognition

Monday, August 25, 2014 20:04

There are a number of factors that will result in a vehicle owner coming to the realization that their vehicle should be serviced. Some are subtle – some not so much. From the auto repair shop perspective – the point … Continue reading

 
 
Subscribe to the FastTrak Blog

Subscribe to our RSS feed to stay up to date, or enter your email address below to get our free newsletter.

Automotive Management Network

A place to exchange information …