Archive for the ‘Tire Shop Marketing’ Category

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Four Basic Automotive Repair Website Components

Saturday, December 31, 2016 0:57

The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but … Continue reading

 
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5 Ways to Improve the Automotive Repair Customer Retention Rate

Wednesday, June 29, 2016 21:35

The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention … Continue reading

 
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3 Points on Personal Branding in Automotive Repair

Friday, February 26, 2016 17:14

  Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name.  For example a customer or prospective customer may think ‘Automotive … Continue reading

 
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3 Keys to Branding and the Automotive Repair Company Slogan

Friday, February 26, 2016 17:06

  A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding … Continue reading

 
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3 Tips on Branding and the Automotive Repair Shop Logo

Friday, February 26, 2016 1:37

  The business logo can be the most impactful component in a branding effort. It’s generally the most recognizable image and impression in a customer’s mind. Whatever the logo instills in a person’s mind is what they’ll think of when … Continue reading

 
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4 Keys to Branding and the Automotive Repair Business Name

Friday, February 26, 2016 1:31

Branding refers to eliciting an idea or response in the mind of the customer when encountering a business, product or person. With the advent of the Internet and social media people search for and recognize products and services differently than … Continue reading

 
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3 Points on Earning and Retaining Business in Automotive Repair

Sunday, January 3, 2016 1:23

In automotive repair the customer perspective drives success. The customer seeks certain benefits through engaging an automotive service provider and if the marketing and sales strategies employed are effective the right target market will be reached and business will be … Continue reading

 
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3 Keys to Marketing for Business Success in Automotive Repair

Sunday, January 3, 2016 1:06

  Success in marketing comes through thoughtful application of tried and proven marketing principles. With the advent of the Internet and social media the means by which marketing messages are delivered have changed but the underlying fundamentals of marketing still … Continue reading

 
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4 Steps to Creating an Automotive Repair Annual Marketing Plan

Monday, November 30, 2015 18:45

The marketing plan is an integral part of the annual business plan. An assessment of the impact of marketing programs currently in use as well as key performance indicators on customer retention and acquisition will provide good information on where … Continue reading

 
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4 Tips on Marketing to Selected Customer Profiles

Friday, January 2, 2015 16:43

  The purpose of market segmentation is to improve customer acquisition and retention rates thus increasing business growth and profitability. The development of target profiles allows the creation of more effective marketing messages and programs supported by a clearer picture … Continue reading

 
 
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