Archive for the ‘Tire Shop Marketing’ Category

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Measuring Customer Attrition, Retention and Acquisition Rates for Tire and Auto Repair Shops

Monday, January 30, 2012 21:46

To make informed decisions when developing marketing plans, business plans and budgets it is important to know the customer attrition, retention and acquisition rates for the business. The customer attrition rate indicates the percentage of customers that are lost over … Continue reading

 
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Writing an Effective Marketing Plan for Tire and Auto Repair Businesses

Monday, January 2, 2012 18:37

Developing an effective marketing plan is an important part of any good company business plan. A marketing plan takes the decisions that were made in Identifying the Target Market, How to Reach them, Marketing Campaigns, Marketing Strategy and Marketing Objectives … Continue reading

 
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Parts Pricing for Tire and Auto Repair Shops and the Cost of Procurement

Friday, December 23, 2011 19:19

Parts pricing and sourcing is an integral component of the sales process in a Tire or Auto Repair business. Labor and parts are the 2 basic elements of services provided and both contribute to quality and price. It is important … Continue reading

 
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Setting Marketing Objectives for Tire and Auto Repair Shops

Sunday, December 18, 2011 20:09

Setting marketing objectives or goals is an important aspect of any marketing or business plan. The goals must be realistic, achievable, specific and measurable. Objectives are statements of what you want to accomplish through your marketing efforts. Examples of marketing … Continue reading

 
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Developing an Effective Marketing Strategy

Tuesday, November 1, 2011 3:53

The purpose of developing a marketing strategy is to focus on target markets that present the best opportunities. Marketing without a defined strategy may be effective but focused marketing will always bring the best results. Target markets that will be … Continue reading

 
 
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