Archive for the ‘Tire Shop Marketing’ Category

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Creating an Automotive Repair Internet Business Profile

Tuesday, May 30, 2017 16:27

Business profiles are extremely important in today’s environment. They provide an opportunity to promote brand and product awareness as well as the ability to promote a positive image of a company. Business profiles can be setup in a number of … Continue reading

 
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Managing Automotive Repair Online Reviews

Tuesday, May 30, 2017 16:20

Reviews are an important part of business in today’s Internet world. Surveys indicate that over 80 percent of people will read reviews on a business before deciding to engage with them. Also the majority of people trust online reviews as … Continue reading

 
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Harnessing the Power of Internet Listings in Automotive Repair

Tuesday, May 30, 2017 16:10

Internet listing services provide people with a way to find businesses they seek. An automotive repair shop benefits by being included on credible listing services as their visibility on the Internet is increased. Also the shop website search engine ranking … Continue reading

 
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Customer Service Differentiation in Auto Repair

Saturday, April 29, 2017 17:25

In automotive repair customer service is all encompassing. Every aspect of the business affects customer relations. Of course points of customer interaction are the most recognizable areas of impact but the effect of vehicle service quality is an equally important … Continue reading

 
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Product Differentiation in Auto Repair

Saturday, April 29, 2017 17:21

Product differentiation in automotive repair equates to specialization in service offerings. As in any business model there are pros and cons to this strategy. Specialization narrows focus thus simplifying things in some respects but also presenting challenges such as attracting … Continue reading

 
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Market Differentiation through Technology in Auto Repair

Saturday, April 29, 2017 17:09

The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading

 
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Building an Inbound Marketing Mailing List

Saturday, January 28, 2017 22:37

  Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too … Continue reading

 
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Inbound Marketing and the Auto Repair Website

Thursday, January 26, 2017 23:45

Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main … Continue reading

 
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Providing Value through Inbound Marketing in Automotive Repair

Thursday, January 26, 2017 1:27

Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most … Continue reading

 
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The Value of a Website Blog in Automotive Repair

Saturday, December 31, 2016 1:16

A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use … Continue reading

 
 
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