Archive for the ‘Tire Shop Management’ Category

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5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers

Wednesday, August 27, 2014 19:15

After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative … Continue reading

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4 Points That Impact the Consumer Auto Repair Purchase Experience

Wednesday, August 27, 2014 19:02

When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the … Continue reading

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4 Keys to Developing an Auto Repair Value Capture Strategy

Tuesday, July 29, 2014 18:01

  A successful business model is dependent on the appropriate level of value capture. Value creation and value delivery result in value capture. Thus the focus should always be on value creation otherwise the cart will be placed before the … Continue reading

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Maximizing the Components of the Auto Repair Value Chain Structure

Tuesday, July 29, 2014 17:54

When defining and refining the methods by which value is delivered to customers all building blocks of the service offering should be included. An effective business model definition focuses on all aspects of service delivery and strives to ensure their … Continue reading

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6 Ways to Identify Customer Value Expectations in Auto Repair

Monday, July 28, 2014 17:51

Defining a target market is essential to any business. This doesn’t mean that a company can only service one market. This is virtually impossible in the automotive repair business. Even shops that specialize in a specific make of vehicle will find … Continue reading

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6 Ways to Offer Auto Repair Service in the Right Place

Wednesday, June 25, 2014 17:32

One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading

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6 Keys to Defining an Optimal Auto Repair Service Offering

Monday, June 23, 2014 19:41

  In terms of marketing mix the overall auto repair service offering is referred to as the Product or Customer Solution. As in all endeavors applying the basics will ensure a firm foundation from which to achieve long term success. … Continue reading

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Employing Business Metrics to Increase Auto Repair Sales

Saturday, May 31, 2014 19:21

The term business metrics refers to taking measurements of key performance areas and evaluating them to determine if trends are positive or negative. Business metrics are measured in percentages making their assessment straight forward. Customer acquisition and retention rates, profit … Continue reading

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5 Keys to Maximizing Profit Margins in Auto Repair

Thursday, May 29, 2014 2:21

  The profit motive drives every business. The challenge in achieving profitability is in setting prices and managing costs. Prices will be determined by what the market will bear. Likewise costs are largely set by resource availability. For example the … Continue reading

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Quality Management in Auto Repair

Wednesday, April 30, 2014 22:15

Quality Management is an integral component of any successful business operation. In the auto repair business quality management is employed in the utilization of inspection checklists, test drives and other various functions. Quality standards are determined by the customer and … Continue reading

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