Archive for the ‘Tire Sales’ Category

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5 Sources Used to Find Auto Repair Shops

Wednesday, August 27, 2014 0:29

When a vehicle owner decides to search for an auto repair service provider they will generally go through a series of information sources to find alternatives. The first source considered is the current provider along with other repair shops they … Continue reading

 
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6 Ways to Offer Auto Repair Service in the Right Place

Wednesday, June 25, 2014 17:32

One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading

 
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5 Keys to Pricing Automotive Repair Services

Tuesday, June 24, 2014 16:45

  One of the components of marketing mix is Price or Customer Cost. Setting prices for services involves taking many factors into consideration. First and foremost prices must be set based on what the target market is willing to pay … Continue reading

 
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5 Keys to Increasing Auto Repair Quote Capture Rates

Saturday, May 31, 2014 17:43

  The quote capture rate is the portion of quotes that turn into orders during a given time period. For example if 100 quotes are given to prospective customers during a month and 20 quotes become repair orders then the … Continue reading

 
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5 Ways to Improve Auto Repair Sales by Reducing Warranty Work

Saturday, May 31, 2014 0:39

  In Auto Repair the negative impact of warranty work or comebacks is well understood. At its worst it can result in lost business and at the very least it will result in lost productivity. When a vehicle returns for … Continue reading

 
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5 Ways to Increase Your Auto Repair Recommendation Capture Rate

Friday, May 30, 2014 17:31

A good portion of the work performed in automotive repair shops is generated by recommended repairs. In any given shop a percentage of repairs are accepted by customers and the remainder are declined. Increasing the percentage of repairs that are … Continue reading

 
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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Thursday, August 1, 2013 0:59

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and … Continue reading

 
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The 8 Standard Steps in the Solution Sales Process

Monday, July 29, 2013 20:27

The standard solution selling process was developed based on technology sales but closely resembles the sales process often used in auto repair. In auto repair service delivery is often referred to as the 3 Cs – meaning Concern, Cause and … Continue reading

 
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8 Keys to Solution Based Sales for Auto Repair

Friday, July 26, 2013 17:02

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. It’s a natural fit for the auto repair business as much of what takes place is solution oriented. For example any … Continue reading

 
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5 Steps to Defining Successful Sales Tactics in Auto Repair

Tuesday, April 30, 2013 17:03

The best marketing efforts in the world can be derailed by poorly defined or inconsistent sales processes. Sales tactics must be aligned with marketing strategies and employed across the organization. To define successful sales tactics a clear definition of the … Continue reading

 
 
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