Archive for the ‘Tire Sales’ Category

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4 Places to Prospect for Business Automotive Repair Customers

Wednesday, January 27, 2016 19:16

Prospecting for business customers is different than attracting consumers. Once contact has been made the process is very similar but reaching the audience and stimulating interest is quite different. Social media and the Internet play a significant role in business … Continue reading

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6 Ways to Prospect for Consumer Automotive Repair Business

Wednesday, January 27, 2016 19:11

Attracting business in today’s marketplace is quite different than it was 10 or even 5 years ago. The Internet is the shopping venue of choice for consumers and social media is now deeply ingrained in our culture. The impact of … Continue reading

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3 Keys to Providing Value and Building Relationships in Automotive Repair

Sunday, January 3, 2016 1:16

Relationships based on value are paramount to success in the automotive repair business. The impact of customer retention is never more recognized than auto repair. Employing a business model that provides value as identified by the target market is the … Continue reading

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4 Benefits of Customer Follow Up in Auto Repair

Thursday, February 26, 2015 21:23

  A simple follow up after a sale can yield significant results. After a person makes a purchase they often have feelings of buyer’s remorse. A follow up can do a lot to overcome this perception. Also, the relationship with … Continue reading

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4 Tips on Managing Customer Expectations in Auto Repair

Thursday, February 26, 2015 19:07

One of the most frequent deterrents to positive relationship building is falling short of customer expectations. Customers will have expectations and sometimes they are totally unrelated to any information they’ve been given. Often they’re formulated in their own mind and … Continue reading

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3 Keys to Creating an Environment Conducive to Buying in Automotive Repair

Wednesday, February 25, 2015 18:46

  People love to shop and they hate to be sold to. Rather than focusing on winning the sale – if attention is paid to helping the customer make a purchase the sale will come but more importantly a relationship … Continue reading

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3 Points on Employing a Value Message in the Auto Repair Sales Process

Wednesday, February 25, 2015 17:57

An effective business model and corresponding marketing strategy employ communication of the Unique Value Proposition. The unique value proposition is what sets you apart from the competition. Furthermore it’s the statement of a link between benefits sought by the customer … Continue reading

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5 Points on Sales Relationships in Automotive Repair

Tuesday, February 24, 2015 0:16

When a person decides to do business with a service provider their first decision will be on the person they’ll be interacting with the most. They ask the question – “Do I want to do business with this person?” Second, … Continue reading

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5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers

Wednesday, August 27, 2014 19:15

After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative … Continue reading

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4 Points That Impact the Consumer Auto Repair Purchase Experience

Wednesday, August 27, 2014 19:02

When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the … Continue reading

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