Archive for the ‘Repair Sales’ Category

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Managing Sales Relationships in the Auto Repair Business

Wednesday, September 26, 2012 16:53

Interaction at the point of sale is one of the most important factors in customer relationship building. Often it can be the single determining factor in a customer’s decision on whether or not to continue to do business with a … Continue reading

 
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12 Keys to Excellence in Auto Repair Sales

Saturday, July 28, 2012 19:43

If sufficient care is given to the repair sales process success will follow. Pricing, profit, and product mix are primary components of any service offering. Providing accurate competitive estimates are critical to earning business. Sales presentation and customer service are … Continue reading

 
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Evaluating Sales Performance

Monday, July 9, 2012 21:15

Measuring sales effectiveness is a necessary part of any business. Sales effectiveness can be measured in a number of ways. Obvious indicators are revenue and profitability – critical factors to immediate success. However, when evaluating long term success other factors … Continue reading

 
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The Customer Experience

Saturday, July 7, 2012 18:00

In the auto service industry repeat business is paramount to success. The higher the customer retention rate the greater long term success will be. Therefore ongoing relationship management is critical. To assume everything is OK because there are no apparent … Continue reading

 
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The Foundation of Lasting Relationships

Thursday, May 17, 2012 16:26

Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the … Continue reading

 
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Auto Repair and Tire Shops – What Defines Your Image

Friday, March 23, 2012 23:27

In any business environment image is critical but with many players offering similar products and services it becomes even more important. Every time a person is exposed to your business in any way their perception of who you are is … Continue reading

 
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Presenting an Auto Repair or Tire Estimate

Tuesday, February 21, 2012 1:24

Positive attitudes produce positive results, clear communication results in understanding and honesty builds trust. Nowhere are these facts more evident than when communicating an estimate to a customer. A very large part of why customers engage a company or individual … Continue reading

 
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Parts Pricing for Tire and Auto Repair Shops and the Cost of Procurement

Friday, December 23, 2011 19:19

Parts pricing and sourcing is an integral component of the sales process in a Tire or Auto Repair business. Labor and parts are the 2 basic elements of services provided and both contribute to quality and price. It is important … Continue reading

 
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Measuring the Accuracy of Labor Estimates for Auto Repair and Tire Shops

Monday, November 14, 2011 17:53

Labor is a significant component in determining profitability and competitiveness in the auto repair and retail tire business. It is of the utmost importance that estimates of labor time are as accurate as possible to ensure that work is profitable … Continue reading

 
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Developing Effective Marketing Campaigns For Auto Repair and Tire Shops

Wednesday, October 26, 2011 0:15

Marketing campaigns are developed in order to attract business. However, stating an objective as ‘attract business’ will not result in a very effective campaign. Just as it is important to clearly identify your target market, it is important to state … Continue reading

 
 
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