Archive for the ‘Feature’ Category

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Using the SWOT Analysis Method in the Auto Repair Business

Monday, March 31, 2014 17:49

  The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Performing a SWOT analysis involves defining the objectives of a business then identifying the internal and external factors that will favorably and unfavorably influence the ability to achieve those … Continue reading

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Using the AIDA Marketing Model to Increase Auto Repair Sales

Friday, February 28, 2014 2:12

  The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action. Elias St. Elmo Lewis is credited with formulating this methodology and … Continue reading

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5 Keys to Continuous Improvement in Automotive Repair

Saturday, February 1, 2014 19:32

  The philosophy of continuous improvement espouses implementation of small incremental changes over time. Quality is the focus of continuous improvement and in any business – quality is defined by customer perspective. Dr. William Edwards Deming developed this management methodology … Continue reading

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The 4 Functions of Management in Auto Repair

Sunday, January 5, 2014 21:38

      The four cornerstones of management comprise the basis of business governance. These basic functions consist of planning, organizing, leadership and control. Although they can be looked at separately they are in fact inter-dependent and should be employed … Continue reading

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Annual Planning for the Auto Repair Business

Wednesday, November 27, 2013 22:37

The end of a calendar year marks the beginning of another. It signals the time to take stock of what has taken place in the preceding year and make plans for the upcoming year. Making an assessment of marketing, sales … Continue reading


The Evolution of Auto Repair System Architecture

Tuesday, October 1, 2013 0:43

Since computerized systems were first introduced into the business environment their capabilities, design and impact on information processing have grown exponentially. Work environments have changed as have inter-company transaction processing, marketing and sales. Virtually all aspects of business have been … Continue reading

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Building Success through Sound Management Principles

Thursday, August 29, 2013 19:23

Tried and proven through time certain business practices have proven to result in sound successful organizations. In the course of handling the challenges we’re confronted with we sometimes lose sight of the basic principles that are the foundation of success. … Continue reading

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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Thursday, August 1, 2013 0:59

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and … Continue reading

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7 Essential Business Principles

Friday, June 28, 2013 20:54

Success in business is predicated on many factors however there are basic fundamental principles that are inherent in the most effective management styles. Specific key traits and skills are exhibited by successful managers. They are innovative in the way they approach … Continue reading

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7 Keys to Inbound Marketing for Auto Repair Shops

Friday, May 31, 2013 22:45

Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in … Continue reading

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