Archive for the ‘Feature’ Category

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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Thursday, August 1, 2013 0:59

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and … Continue reading

 
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7 Essential Business Principles

Friday, June 28, 2013 20:54

Success in business is predicated on many factors however there are basic fundamental principles that are inherent in the most effective management styles. Specific key traits and skills are exhibited by successful managers. They are innovative in the way they approach … Continue reading

 
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7 Keys to Inbound Marketing for Auto Repair Shops

Friday, May 31, 2013 22:45

Traditionally marketing has been based on distributing advertisements focused on encouraging people to purchase goods and services. Products, price, quality and delivery are the primary focus of traditional marketing. The advent of marketing philosophies with different purposes has resulted in … Continue reading

 
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8 Keys to Focused Marketing for the Auto Repair Business

Tuesday, April 30, 2013 17:53

Focused marketing is characterized as promotion to a segment within the target market. The focus can be on various attributes such as location but the primary subject of this writing is the position of the customer in the purchase decision … Continue reading

 
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6 Keys to Business Success and the Art of War

Sunday, March 31, 2013 21:06

Sun Tzu was a Chinese military general, strategist and philosopher who lived between 544-496 BC. His book ‘The Art of War’ has become one of the most widely used business guides in modern times. Sun Tzu teaches us that sound … Continue reading

 
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5 Keys to Auto Repair Sales Growth through Business Markets

Thursday, February 28, 2013 2:41

Providing auto repair services to businesses and other organizations can be a valuable source of volume sales and growth potential. The resources necessary to provide services will not vary much from those needed in the consumer market and by applying … Continue reading

 
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6 Keys to Increasing Auto Repair Sales and Profits through Process Improvement

Thursday, January 31, 2013 0:45

Streamlining and refining the processes within an auto repair shop will result in greater capacity and reduced operating costs. Increased capacity provides the opportunity for higher sales. Reduced operating costs result in wider profit margins. Looking at different processes and … Continue reading

 
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8 Keys to Customer Retention in the Auto Repair Business

Monday, December 31, 2012 0:18

Customer retention can be one of the most important management areas in the Auto Repair business. Keeping customers is critical to success and thus a lot of attention is required. Retention and acquisition rates must be monitored and every possible … Continue reading

 
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5 Keys to Business Growth in Auto Repair

Friday, November 30, 2012 20:19

Conventional wisdom says that in business you’re either growing or declining – there’s no such thing as maintaining the status quo. Striving for growth is necessary to survival. There are different strategies that can be employed to achieve growth and … Continue reading

 
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7 Keys to Auto Repair Shop Cost Management

Wednesday, October 31, 2012 17:08

Managing cost in auto repair can have a major impact on sales and profitability. There are many components that affect operating costs and identifying, evaluating and measuring them will be time well spent. A shop that runs efficiently and manages … Continue reading

 
 
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