Archive for the ‘Feature’ Category

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Marketing Strategies in Automotive Repair

Thursday, October 30, 2014 23:53

  Employing the correct marketing strategy can be critical to success. A good deal of what will constitute the best strategy is contingent upon the disposition of the business owner and the makeup of the geographic market serviced. This writing … Continue reading

 
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A Look at Management Styles and the Automotive Repair Business

Tuesday, September 30, 2014 0:59

People employ many different management methodologies and over the years these practices have been defined and labeled. Many managers will gravitate to one management style and will be known for their preferred method of interacting with subordinates. This writer believes … Continue reading

 
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Aligning Auto Repair Sales with the Buying Decision Process

Wednesday, August 27, 2014 19:28

When consumers purchase goods and services they generally go through five phases referred to as the Buying Decision Process. Understanding these phases can help to formulate marketing and service solutions that will win and retain customers. There are different factors … Continue reading

 
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5 Steps to Defining a Winning Auto Repair Business Model

Wednesday, July 30, 2014 21:30

  A business model defines the methods by which a company creates, delivers and captures value. The key point in this methodology is the emphasis on value. The starting point in developing a sound business model is target market definition … Continue reading

 
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Building a Successful Marketing Mix for Automotive Repair

Sunday, June 29, 2014 18:27

  In the basics of marketing โ€“ the marketing mix is defined as being comprised of 4 components โ€“ Product, Price, Place and Promotion. As in any other effort โ€“ focusing on the basics will result in a firm foundation … Continue reading

 
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Employing Business Metrics to Increase Auto Repair Sales

Saturday, May 31, 2014 19:21

The term business metrics refers to taking measurements of key performance areas and evaluating them to determine if trends are positive or negative. Business metrics are measured in percentages making their assessment straight forward. Customer acquisition and retention rates, profit … Continue reading

 
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Quality Management in Auto Repair

Wednesday, April 30, 2014 22:15

Quality Management is an integral component of any successful business operation. In the auto repair business quality management is employed in the utilization of inspection checklists, test drives and other various functions. Quality standards are determined by the customer and … Continue reading

 
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Using the SWOT Analysis Method in the Auto Repair Business

Monday, March 31, 2014 17:49

  The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Performing a SWOT analysis involves defining the objectives of a business then identifying the internal and external factors that will favorably and unfavorably influence the ability to achieve those … Continue reading

 
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Using the AIDA Marketing Model to Increase Auto Repair Sales

Friday, February 28, 2014 2:12

  The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action. Elias St. Elmo Lewis is credited with formulating this methodology and … Continue reading

 
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5 Keys to Continuous Improvement in Automotive Repair

Saturday, February 1, 2014 19:32

  The philosophy of continuous improvement espouses implementation of small incremental changes over time. Quality is the focus of continuous improvement and in any business – quality is defined by customer perspective. Dr. William Edwards Deming developed this management methodology … Continue reading

 
 
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