Archive for the ‘Feature’ Category

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Automotive Service Quality and the Teachings of Dr. W. Edwards Deming

Friday, January 23, 2015 18:02

Dr. W. Edwards Deming is recognized as one of the foremost experts on quality in the history of the United States. He teaches us that superior quality is contingent on clearly defined business processes and that elimination of waste through … Continue reading

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4 Keys to Market Segmentation in Automotive Repair

Friday, January 2, 2015 16:46

  Market segmentation involves dividing a target market into smaller subsets of people with common attributes and interests. There are different segmentation methods that can be employed with the ultimate goal being the development of one or more customer profiles … Continue reading

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Implementing Growth Strategies in Auto Repair

Saturday, November 29, 2014 0:55

In business you’re either going forward or going backward. There’s no such thing as standing still. Making sure that direction is forward involves employing one or more of a variety of growth strategies. Business growth strategies can be categorized as … Continue reading

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Marketing Strategies in Automotive Repair

Thursday, October 30, 2014 23:53

  Employing the correct marketing strategy can be critical to success. A good deal of what will constitute the best strategy is contingent upon the disposition of the business owner and the makeup of the geographic market serviced. This writing … Continue reading

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A Look at Management Styles and the Automotive Repair Business

Tuesday, September 30, 2014 0:59

People employ many different management methodologies and over the years these practices have been defined and labeled. Many managers will gravitate to one management style and will be known for their preferred method of interacting with subordinates. This writer believes … Continue reading

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Aligning Auto Repair Sales with the Buying Decision Process

Wednesday, August 27, 2014 19:28

When consumers purchase goods and services they generally go through five phases referred to as the Buying Decision Process. Understanding these phases can help to formulate marketing and service solutions that will win and retain customers. There are different factors … Continue reading

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5 Steps to Defining a Winning Auto Repair Business Model

Wednesday, July 30, 2014 21:30

  A business model defines the methods by which a company creates, delivers and captures value. The key point in this methodology is the emphasis on value. The starting point in developing a sound business model is target market definition … Continue reading

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Building a Successful Marketing Mix for Automotive Repair

Sunday, June 29, 2014 18:27

  In the basics of marketing – the marketing mix is defined as being comprised of 4 components – Product, Price, Place and Promotion. As in any other effort – focusing on the basics will result in a firm foundation … Continue reading

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Employing Business Metrics to Increase Auto Repair Sales

Saturday, May 31, 2014 19:21

The term business metrics refers to taking measurements of key performance areas and evaluating them to determine if trends are positive or negative. Business metrics are measured in percentages making their assessment straight forward. Customer acquisition and retention rates, profit … Continue reading

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Quality Management in Auto Repair

Wednesday, April 30, 2014 22:15

Quality Management is an integral component of any successful business operation. In the auto repair business quality management is employed in the utilization of inspection checklists, test drives and other various functions. Quality standards are determined by the customer and … Continue reading

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A place to exchange information …