Archive for the ‘Feature’ Category

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Inbound Marketing Strategies for Automotive Repair

Saturday, January 28, 2017 22:51

Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of … Continue reading

 
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Three Key Points on the Automotive Repair Website

Saturday, December 31, 2016 1:20

A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when … Continue reading

 
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Automotive Repair Business Year End Check Up

Wednesday, November 30, 2016 1:08

At the end of the year and before the start of a new business year businesses take stock of where they stand and make plans for the upcoming year. At this point it’s a good time to revisit some existing … Continue reading

 
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3 Points on Business Culture in Automotive Repair

Tuesday, November 1, 2016 2:12

  The values and practices shared by the members of an organization are referred to as organizational culture. In a small business the culture is largely determined by the owner. A clear mission and value proposition are the foundation of … Continue reading

 
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Building Relationships in Automotive Repair

Saturday, October 1, 2016 18:45

Business success is built on relationships. And in business there are 3 basic types of relationships – those with superiors, those with peers and those with subordinates. People learn to work with superiors in order to be employed but pressure … Continue reading

 
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The Major Factors of a Software System Implementation

Monday, August 29, 2016 20:48

When an auto repair business sets out to implement a new software system there are three major factors that influence the success of the endeavor – the people, the place and the system. Software systems are built to support business … Continue reading

 
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Using the PEST Analysis in Automotive Repair

Friday, July 29, 2016 19:06

PEST is an acronym that stands for Political, Environmental, Social and Technological. A PEST analysis is a method used to analyze these factors and how they impact the environment in which a business operates. Taking the time to perform this … Continue reading

 
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Growing Auto Repair Profits By Improving In Key Performance Areas

Wednesday, June 29, 2016 23:32

Profit increases can be recognized in 3 different ways. Profit can grow through price increases, more sales and lower costs. Selling prices are largely dictated by market conditions and price increases can have the effect of lowering sales volume. Thus … Continue reading

 
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Auto Repair Shop Vehicle Movement vs Computer Performance

Wednesday, May 25, 2016 22:09

The movement of vehicles in an auto repair shop is very similar to the way information is processed by a computer. Inside the auto repair shop are bays and outside there is a parking area. Employees move vehicles from the … Continue reading

 
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Achieving Continuous Growth in Automotive Repair

Friday, April 29, 2016 22:00

Continuous growth can be achieved through continuous improvement. This is true in any business. Continuous improvement rests on understanding the marketplace, knowing competitor’s strengths and weaknesses and honestly assessing your own strengths and weaknesses. Strengths and weaknesses are determined by … Continue reading

 
 
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