Archive for the ‘Feature’ Category

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A Look at Leadership Styles

Thursday, March 29, 2018 17:12

One of the primary functions of management in automotive repair is to lead. And there are many different leadership styles that can be assumed by an auto repair shop owner or manager. Often in these types of discussions people tend … Continue reading

 
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Auto Repair Shop Organization

Wednesday, February 28, 2018 18:29

  One of the primary responsibilities of management in automotive repair is organization of the work environment. A well-organized environment not only has a positive impact on productivity and thus profitability it also affects customer relations as people will be … Continue reading

 
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Operational Planning for Automotive Repair

Tuesday, January 30, 2018 23:03

Operational planning can have a major impact on business capacity, sales and profits in automotive repair. Different measurements on the effect of planning on business execution have shown that efficiencies can be increased by 20 percent on more. Efficiency increases … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Digital Marketing Basics for the Automotive Repair Business

Thursday, November 30, 2017 20:38

Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading

 
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Content Marketing for Automotive Repair

Friday, October 27, 2017 16:59

Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing  every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing … Continue reading

 
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Managing your Auto Repair Business through your Shop Management System

Friday, September 29, 2017 16:48

Today’s shop management systems are able to support many of the business processes performed by the automotive repair shop. Even with the capabilities of these software systems many shops still handle some or all of these functions outside of their … Continue reading

 
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Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
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Social Media Marketing for Automotive Repair

Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

 
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Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
 
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