Archive for the ‘Feature’ Category

Post Pic

Managing your Auto Repair Business through your Shop Management System

Friday, September 29, 2017 16:48

Today’s shop management systems are able to support many of the business processes performed by the automotive repair shop. Even with the capabilities of these software systems many shops still handle some or all of these functions outside of their … Continue reading

 
Post Pic

Social Selling Strategies in Automotive Repair

Monday, August 28, 2017 16:58

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

 
Post Pic

Social Media Marketing for Automotive Repair

Tuesday, July 25, 2017 17:59

Social media has become a widely used venue for people to send and receive information. This use of the Internet allows communication with large audiences. Consequently the use of social media for business marketing is no longer considered optional. When … Continue reading

 
Post Pic

Building an Automotive Repair Social Media Platform

Thursday, June 29, 2017 17:24

Today social media is a necessary part of marketing for any business. There are dozens of different social media platforms available and they vary slightly in their focus and methods. But their main purpose is always the same – to … Continue reading

 
Post Pic

Internet Marketing in Automotive Repair

Tuesday, May 30, 2017 16:38

  The Internet provides many opportunities to promote and build a business. A company that takes advantage of the online venues at its disposal will have an advantage over those that don’t. The majority of consumers use the Internet to … Continue reading

 
Post Pic

Market Differentiation Strategies in Automotive Repair

Saturday, April 29, 2017 17:39

Differentiation strategies focus on developing and promoting offerings that set a business apart from the competition. Employing this type of strategy can have an impact on customer acquisition as well as retention. Delivering things that are unique in the customer … Continue reading

 
Post Pic

Employee Retention Strategies in Automotive Repair

Friday, March 31, 2017 17:02

In business – investment in employee retention can be one of the most significant contributors to success. Employee turnover can be very costly. It can result in lost revenue and increased expenditures. Evaluation of the investment made in employee retention … Continue reading

 
Post Pic

Running a Paperless Automotive Repair Shop

Friday, February 24, 2017 17:00

  In many automotive repair shops today the use of paper has been reduced to a significant degree. Using paper contributes to decreased productivity as many actions are duplicated. When something is first written on paper then entered into the … Continue reading

 
Post Pic

Inbound Marketing Strategies for Automotive Repair

Saturday, January 28, 2017 22:51

Inbound marketing is a term that refers to a marketing method based on providing value and building relationships over time. Conversely traditional marketing or advertising is referred to as outbound marketing. Inbound marketing information can be shared a number of … Continue reading

 
Post Pic

Three Key Points on the Automotive Repair Website

Saturday, December 31, 2016 1:20

A well-constructed website can be critical to the success of an automotive repair business. There are many factors that contribute to the effectiveness of a website but they all boil down to being found and connecting with prospective customers when … Continue reading

 
 
Subscribe to the FastTrak Blog

Subscribe to our RSS feed to stay up to date, or enter your email address below to get our free newsletter.

Automotive Management Network

A place to exchange information …