Archive for the ‘Auto Shop Marketing’ Category

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5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers

Wednesday, August 27, 2014 19:15

After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative … Continue reading

 
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4 Points That Impact the Consumer Auto Repair Purchase Experience

Wednesday, August 27, 2014 19:02

When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the … Continue reading

 
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6 Factors Considered in Evaluation of Auto Repair Alternatives

Wednesday, August 27, 2014 0:38

When a consumer decides to search for possible alternatives for auto repair service there are specific factors that will affect their choice. Different factors carry more weight than others depending on the individual. Convenience and amenities can be important to … Continue reading

 
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5 Sources Used to Find Auto Repair Shops

Wednesday, August 27, 2014 0:29

When a vehicle owner decides to search for an auto repair service provider they will generally go through a series of information sources to find alternatives. The first source considered is the current provider along with other repair shops they … Continue reading

 
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6 Factors Influencing Vehicle Service Need Recognition

Monday, August 25, 2014 20:04

There are a number of factors that will result in a vehicle owner coming to the realization that their vehicle should be serviced. Some are subtle – some not so much. From the auto repair shop perspective – the point … Continue reading

 
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5 Steps to Developing a Unique Value Proposition for Auto Repair Shops

Monday, July 28, 2014 18:28

Businesses succeed by providing value to customers. The unique value proposition is the statement of the means by which value will be provided to a specific target audience. In the course of building a business model the statement of unique … Continue reading

 
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6 Keys to Managing Marketing Efforts in Automotive Repair

Thursday, June 26, 2014 16:21

One of the most important and unfortunately most often overlooked aspects of business management is marketing. In the formulation of a marketing mix – this component is referred to as Promotion or Communication. The effectiveness of marketing messages employed can … Continue reading

 
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6 Ways to Offer Auto Repair Service in the Right Place

Wednesday, June 25, 2014 17:32

One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading

 
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5 Keys to Pricing Automotive Repair Services

Tuesday, June 24, 2014 16:45

  One of the components of marketing mix is Price or Customer Cost. Setting prices for services involves taking many factors into consideration. First and foremost prices must be set based on what the target market is willing to pay … Continue reading

 
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6 Keys to Defining an Optimal Auto Repair Service Offering

Monday, June 23, 2014 19:41

  In terms of marketing mix the overall auto repair service offering is referred to as the Product or Customer Solution. As in all endeavors applying the basics will ensure a firm foundation from which to achieve long term success. … Continue reading

 
 
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