Archive for the ‘Auto Shop Marketing’ Category

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3 Points on Earning and Retaining Business in Automotive Repair

Sunday, January 3, 2016 1:23

In automotive repair the customer perspective drives success. The customer seeks certain benefits through engaging an automotive service provider and if the marketing and sales strategies employed are effective the right target market will be reached and business will be … Continue reading

 
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3 Keys to Marketing for Business Success in Automotive Repair

Sunday, January 3, 2016 1:06

  Success in marketing comes through thoughtful application of tried and proven marketing principles. With the advent of the Internet and social media the means by which marketing messages are delivered have changed but the underlying fundamentals of marketing still … Continue reading

 
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4 Steps to Creating an Automotive Repair Annual Marketing Plan

Monday, November 30, 2015 18:45

The marketing plan is an integral part of the annual business plan. An assessment of the impact of marketing programs currently in use as well as key performance indicators on customer retention and acquisition will provide good information on where … Continue reading

 
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4 Tips on Marketing to Selected Customer Profiles

Friday, January 2, 2015 16:43

  The purpose of market segmentation is to improve customer acquisition and retention rates thus increasing business growth and profitability. The development of target profiles allows the creation of more effective marketing messages and programs supported by a clearer picture … Continue reading

 
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5 Keys to Developing and Evaluating Target Market Profiles

Friday, January 2, 2015 16:38

  The purpose of market segmentation is the maximization of marketing program effectiveness and thus profitability. Gathering the information for segmentation purposes supports the ability to define the most desirable customer profile. With this knowledge the most desirable customer can … Continue reading

 
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5 Keys to Market Segmentation Data Gathering

Friday, January 2, 2015 16:37

  Gathering information for segmentation purposes will most likely be done by survey. It may be advantageous to enlist the support of a marketing or Customer Relationship Management service provider in this effort. The most important thing is to gather … Continue reading

 
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4 Market Segmentation Methods for the Automotive Repair Industry

Friday, January 2, 2015 16:33

  Different methods can be employed when dividing a broad market into smaller segments. Each method utilized will yield different information concerning the target market. A frequently used segmentation method is geographic. This alternative was not included in this writing … Continue reading

 
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5 Keys to Defining a Niche Market in Auto Repair

Thursday, October 30, 2014 23:40

A niche market refers to a group of people within a larger market that possess similar interests. In automotive repair a niche market can be defined in a number of ways such as demographically (age, gender, etc.), make of vehicle … Continue reading

 
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3 Techniques Employed by Market Followers

Wednesday, October 29, 2014 17:52

A market follower strategy is employed by companies that want to allow a market leader to bear the cost of developing a new product or service offering then introduce their own version. The follower can often provide the same offering … Continue reading

 
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4 Ways a Market Challenger Can Increase Market Share

Wednesday, October 29, 2014 17:47

  A market challenger has a smaller piece of its target market than the market leader but is in a position to compete and increase market share. The market leader may have more resources available and be in a stronger … Continue reading

 
 
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