Archive for the ‘Auto Shop Marketing’ Category
Market Differentiation through Technology in Auto Repair
Saturday, April 29, 2017 17:09
The use of technology can be a powerful differentiating factor in any business. In the automotive repair business technological capabilities can be leveraged to gain a competitive advantage in the marketplace. Two key areas this pertains to are customer interaction … Continue reading
Building an Inbound Marketing Mailing List
Saturday, January 28, 2017 22:37
Inbound marketing focuses on providing value and building relationships over time. Providing information of value by email on a regular basis is a proven inbound marketing technique. The frequency should be carefully considered as when people are contacted too … Continue reading
Inbound Marketing and the Auto Repair Website
Thursday, January 26, 2017 23:45
Outbound marketing refers to traditional advertising of services offered and benefits provided while inbound marketing involves providing value and building relationships over time. The automotive repair website can be an integral component of an inbound marketing strategy. While the main … Continue reading
Providing Value through Inbound Marketing in Automotive Repair
Thursday, January 26, 2017 1:27
Inbound marketing is based on building relationships over time by providing value. Through value trust is established and appreciation is gained. Communicating and sharing valuable information to vehicle owners is an area in which automotive repair experts can excel. Most … Continue reading
The Value of a Website Blog in Automotive Repair
Saturday, December 31, 2016 1:16
A blog can be a powerful part of a website and can provide significant benefits. The most widely used platform for website blogs is WordPress and statistics tell us that about 25 percent of all websites in the US use … Continue reading
The Automotive Repair Website and Search Engine Optimization
Saturday, December 31, 2016 1:03
An otherwise well-built website can be rendered less effective if it isn’t found by prospective customers. So it’s important when constructing a website to include factors that positively impact search engine rankings. The right words and phrases, links, mobile device … Continue reading
Four Basic Automotive Repair Website Components
Saturday, December 31, 2016 0:57
The website can be the most important factor an automotive repair business has in attracting new business. People search for services on the Internet more and more. Being found on the Internet is a major consideration in website construction but … Continue reading
5 Ways to Improve the Automotive Repair Customer Retention Rate
Wednesday, June 29, 2016 21:35
The percentage of existing customers that purchased services during a period is the measurement of retained customers. This performance indicator is a measurement of how well the shop is doing at keeping customers. Many factors can contribute to customer retention … Continue reading
3 Points on Personal Branding in Automotive Repair
Friday, February 26, 2016 17:14
Personal branding is similar to product branding in that the objective is to elicit a response in the customers mind when they think of you or hear your name. For example a customer or prospective customer may think ‘Automotive … Continue reading
3 Keys to Branding and the Automotive Repair Company Slogan
Friday, February 26, 2016 17:06
A slogan is generally defined as a short or memorable phrase associated with an organization or movement. In business it’s used in conjunction with a logo to elicit a response in the customer’s mind. In the context of branding … Continue reading
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