Archive for the ‘Auto Shop Marketing’ Category
Four Reasons to Use Content Marketing in Automotive Repair
Friday, October 27, 2017 1:58
As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading
Four Key Points on Content Marketing for Automotive Repair
Friday, October 27, 2017 1:53
Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading
Auto Repair and Emphasizing the Social in Social Selling
Wednesday, August 23, 2017 20:29
It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading
Auto Repair and Leveraging the Personal Nature of Social Media
Monday, August 21, 2017 16:54
One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading
Social Selling and Relationship Building in Auto Repair
Wednesday, August 16, 2017 23:34
The greatest power in the use of social media is that of relationship building. Inbound Marketing through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading
Combining Inbound and Outbound Social Media Marketing in Auto Repair
Tuesday, July 25, 2017 17:47
For maximum effect in social media marketing – a combination of inbound and outbound marketing can be used. Inbound marketing refers to building and sustaining relationships by providing value. Providing tips on car ownership is an example of inbound marketing. … Continue reading
Social Media Based Outbound Marketing for Auto Repair
Monday, July 24, 2017 19:35
The Internet and social media have stimulated the growth of Inbound Marketing. Thus the term Outbound Marketing was born to refer to traditional advertising. The term outbound connotes sending information in one direction which is what traditional advertising is. The … Continue reading
Social Media Based Inbound Marketing for Auto Repair
Monday, July 24, 2017 16:48
Inbound marketing is based on providing value thus building and sustaining relationships over time. Social media lends itself very well to this concept. In automotive repair the target market is largely consumer based however for the shops that service … Continue reading
4 Steps to Using Instagram in Automotive Repair
Wednesday, June 28, 2017 16:24
Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading
4 Keys to Using YouTube in Automotive Repair
Tuesday, June 27, 2017 16:46
Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading
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