Archive for the ‘Auto Shop Marketing’ Category

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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
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Customer Retention Focused Outbound Marketing for Automotive Repair

Tuesday, January 2, 2018 19:19

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading

 
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Digital Outbound Marketing Basics for Automotive Repair

Wednesday, November 29, 2017 22:38

Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that … Continue reading

 
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Digital Inbound Marketing Basics for Automotive Repair

Wednesday, November 29, 2017 0:13

  Inbound Marketing is a significant part of digital marketing and any business today must include it in their campaigns in order to be competitive. The good thing about inbound marketing is that it requires time and little or no … Continue reading

 
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Building a Digital Marketing Foundation for Automotive Repair

Monday, November 27, 2017 18:50

Digital Marketing is comprised of a wide breadth of venues including social media marketing, content marketing, review sites and various other Internet marketing alternatives.  Whether marketing campaigns are focused on Inbound or Outbound objectives – ultimately stimulating interest will drive traffic to … Continue reading

 
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Five Steps to Implementing Content Marketing in Automotive Repair

Friday, October 27, 2017 16:53

The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater … Continue reading

 
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Four Reasons to Use Content Marketing in Automotive Repair

Friday, October 27, 2017 1:58

As time marches on traditional marketing becomes less and less effective and content marketing becomes more and more effective. Not only is the cost associated with content marketing much less than traditional advertising but the results are significantly better. It … Continue reading

 
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Four Key Points on Content Marketing for Automotive Repair

Friday, October 27, 2017 1:53

Content marketing refers to creating and distributing information of value to a clearly defined target audience. The term content refers to the information in articles that are created with the objective of providing value, establishing credibility and building relationships. Following … Continue reading

 
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Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
 
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