Archive for the ‘Auto Shop Marketing’ Category

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Auto Repair and Emphasizing the Social in Social Selling

Wednesday, August 23, 2017 20:29

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

 
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Auto Repair and Leveraging the Personal Nature of Social Media

Monday, August 21, 2017 16:54

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

 
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Social Selling and Relationship Building in Auto Repair

Wednesday, August 16, 2017 23:34

The greatest power in the use of social media is that of relationship building. Inbound Marketing  through social media has proven to be effective and is based on building trust and relationships over time through providing value. There are some … Continue reading

 
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Combining Inbound and Outbound Social Media Marketing in Auto Repair

Tuesday, July 25, 2017 17:47

For maximum effect in social media marketing – a combination of inbound and outbound marketing can be used. Inbound marketing refers to building and sustaining relationships by providing value. Providing tips on car ownership is an example of inbound marketing. … Continue reading

 
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Social Media Based Outbound Marketing for Auto Repair

Monday, July 24, 2017 19:35

The Internet and social media have stimulated the growth of Inbound Marketing. Thus the term Outbound Marketing was born to refer to traditional advertising.  The term outbound connotes sending information in one direction which is what traditional advertising is. The … Continue reading

 
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Social Media Based Inbound Marketing for Auto Repair

Monday, July 24, 2017 16:48

Inbound marketing   is based on providing value thus building and sustaining relationships over time. Social media lends itself very well to this concept. In automotive repair the target market is largely consumer based however for the shops that service … Continue reading

 
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4 Steps to Using Instagram in Automotive Repair

Wednesday, June 28, 2017 16:24

  Instagram is built for sharing pictures. In business it can be used for many purposes but like other social media venues the primary purpose is to connect with people. People are more apt to take interest in a picture … Continue reading

 
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4 Keys to Using YouTube in Automotive Repair

Tuesday, June 27, 2017 16:46

Videos are a valuable part of any social media platform. Setting up a YouTube channel and posting videos to it can be a powerful way to communicate with current and prospective customers. As in all social media the focus should … Continue reading

 
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3 Keys to Using LinkedIn in Automotive Repair

Tuesday, June 27, 2017 16:41

LinkedIn is the premier social media site for business to business connections. The relationships established here will be with business owners and managers as well as self-employed professionals. For these people their vehicle or fleet of vehicles is a part … Continue reading

 
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4 Keys to Using Twitter in Automotive Repair

Monday, June 26, 2017 22:05

  Twitter is recognized as one of the top social media platforms available today. It supports a high volume of small messages that are communicated real time. A very wide audience can be reached through Twitter and it can be … Continue reading

 
 
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