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Three Key Points on Automotive Repair Sales

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Friday, November 30, 2018 18:49

Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and … Continue reading

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Getting Back to Basics in Automotive Repair Marketing

Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

 
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Conducting an Automotive Repair Management Self-Assessment

Thursday, September 27, 2018 20:49

  An automotive repair business is usually operated by an owner who has the talent and drive to become a business owner. Running a small business and achieving the desired level of profitability is a very diverse subject with many … Continue reading

 
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Managing Profitability in Automotive Repair

Thursday, September 27, 2018 20:34

Then primary responsibility of management is to achieve profit goals. Sales must be generated to cover all operating costs and then supply the desired profit. All other aspects of management support this primary objective. Increasing sales will always increase profit … Continue reading

 
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Managing Auto Repair Service and Quality

Wednesday, September 26, 2018 18:41

One of the most important responsibilities of management is the delivery of quality service. Premium service is dependent on clearly defined business processes and procedures. When personnel understand how to perform their responsibilities so that production is optimized positive results … Continue reading

 
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Six Points on Managing Automotive Repair Employees

Wednesday, September 26, 2018 17:37

The most common reason that employees leave their jobs is their manager. A very simple test for self-evaluation as a manager is to listen to yourself when you talk. How many times do you say I or me? How many … Continue reading

 
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Using Key Performance Indicators in Automotive Repair Management

Tuesday, September 4, 2018 18:17

In the automotive repair business circumstances will always require management attention. If a business is to sustain positive growth then key performance indicators can be evaluated to identify areas to which attention should be focused. When utilizing key performance indicators … Continue reading

 
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Improving Automotive Repair Operations by Using Key Performance Indicators

Tuesday, September 4, 2018 17:47

Automotive repair operations can be evaluated using a number of key performance indicators. In this area the effectiveness and efficiency of business processes can be measured and improved if necessary. As in any area key performance indicators should be compared … Continue reading

 
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Using Sales Key Performance Indicators in Automotive Repair

Tuesday, September 4, 2018 17:41

There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry averages or same month previous year. Customer loss, … Continue reading

 
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Using Automotive Repair Marketing Key Performance Indicators

Tuesday, September 4, 2018 17:34

Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the … Continue reading

 
 
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