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Operational Planning for Automotive Repair

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Tuesday, January 30, 2018 23:03

Operational planning can have a major impact on business capacity, sales and profits in automotive repair. Different measurements on the effect of planning on business execution have shown that efficiencies can be increased by 20 percent on more. Efficiency increases … Continue reading

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Physical Planning and Automotive Repair Proficiency

Tuesday, January 30, 2018 18:05

The physical environment within an automotive repair business will always have an impact and in some cases determine the definition of work processes performed. Many a shop owner has surveyed the layout of their shop and wished they had designed … Continue reading

 
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Process Planning and Efficiency in Automotive Repair

Monday, January 29, 2018 18:36

The focus of process planning is the elimination of waste and lag time between steps. When focusing on the operational processes that support a vehicle maintenance and repair operation the objective is to achieve maximum efficiency in both value add … Continue reading

 
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The Impact of Appointment Scheduling on Automotive Repair Operations

Monday, January 29, 2018 18:31

Scheduling work in advance through appointments can have a significant impact on auto repair shop operations leading to greater efficiency, higher sales and more profits. A shop that operates primarily through walk in business will not be able to achieve … Continue reading

 
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Customer Retention Strategies for Automotive Repair

Friday, January 5, 2018 18:11

Customer retention is a very important factor in the automotive repair business. It’s so important that there are businesses that specialize in this area of marketing specifically for auto repair and act as service providers to auto repair shops. Customer … Continue reading

 
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Customer Retention Management in Automotive Repair

Thursday, January 4, 2018 23:37

When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading

 
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Inbound Marketing and Customer Retention in Automotive Repair

Wednesday, January 3, 2018 17:48

Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading

 
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Customer Retention Focused Outbound Marketing for Automotive Repair

Tuesday, January 2, 2018 19:19

Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading

 
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Digital Marketing Basics for the Automotive Repair Business

Thursday, November 30, 2017 20:38

Digital Marketing is becoming more and more prevalent while the use of print advertising is diminishing. Also with the advent of digital marketing the use of inbound marketing continues to grow. While the basics of outbound marketing were defined decades … Continue reading

 
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Digital Outbound Marketing Basics for Automotive Repair

Wednesday, November 29, 2017 22:38

Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that … Continue reading

 
 
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