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Utilizing Incentives and Consequences in Automotive Repair

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Friday, April 26, 2019 17:05

People respond to incentives and avoid consequences. In the automotive repair business these two concepts can be employed effectively in dealings with customers as well as personnel. Important factors driving customers when it comes to vehicle ownership are safety and … Continue reading

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Sales Related Actions and Reactions in Automotive Repair

Thursday, May 23, 2019 18:49

In sales the effects of actions and reactions are probably more accentuated than in other areas of business. This is where the rubber meets the road and the impact on business success and failure can be dramatic. High pricing, overselling … Continue reading

 
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Marketing Based Actions and Reactions in Automotive Repair

Wednesday, May 22, 2019 17:17

Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new … Continue reading

 
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Incentives and Consequences in Automotive Repair Operations

Thursday, April 25, 2019 20:38

Like all people – automotive repair personnel will respond to incentives and avoid consequences. Often compensation is incentive based with corresponding consequences for negative outcomes resulting from striving for goals. It’s always important that costs be considered when offering incentive … Continue reading

 
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Making use of Incentives and Consequences in Automotive Repair Sales

Wednesday, April 24, 2019 17:14

People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good portion of sales volume in automotive repair is earned through presentation … Continue reading

 
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Marketing with Incentives and Consequences in Automotive Repair

Wednesday, April 24, 2019 16:50

Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having … Continue reading

 
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Three Key Points on Automotive Repair Sales

Friday, November 30, 2018 18:49

Making the most of the automotive repair sales process can increase revenue and help to build long term relationships with customers. Auto repair shop owners and service advisors are very good at presenting service and repair requirements to customers and … Continue reading

 
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Getting Back to Basics in Automotive Repair Marketing

Tuesday, October 30, 2018 17:10

Marketing has changed dramatically in recent years. The advent of the Internet has brought about a slew of new marketing concepts and techniques. Today we’re bombarded with fancy new terms like Digital Marketing, Internet Marketing, Content Marketing, Social Media Marketing … Continue reading

 
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Conducting an Automotive Repair Management Self-Assessment

Thursday, September 27, 2018 20:49

  An automotive repair business is usually operated by an owner who has the talent and drive to become a business owner. Running a small business and achieving the desired level of profitability is a very diverse subject with many … Continue reading

 
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Managing Profitability in Automotive Repair

Thursday, September 27, 2018 20:34

Then primary responsibility of management is to achieve profit goals. Sales must be generated to cover all operating costs and then supply the desired profit. All other aspects of management support this primary objective. Increasing sales will always increase profit … Continue reading

 
 
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